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Today in Apple history: Cupertino fires back after Microsoft’s ‘Apple tax’ ads

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Microsoft Windows
Microsoft ads take issue with Apple's premium prices.
Photo: Microsoft

April 16 Today in Apple history April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000.

“A PC is no bargain when it doesn’t do what you want,” Mac PR director Bill Evans tells Bloomberg. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price.”

Apple just can’t resist BS like its $129 Thunderbolt cable

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Apple just can’t resist BS like its $129 Thunderbolt cable. This Apple cord costs about twice what it ought to. But there are good alternatives at reasonable prices.
This Apple cord costs about twice what it ought to. But there are good alternatives at reasonable prices.
Image: Ed Hardy/Cult of Mac

The Apple Tax is real. Apple really does overcharge for some of its products. Nowhere is that clearer than with Apple’s 1.8-meter Thunderbolt 4 cable that costs double what it should.

But you don’t have to pay the tax. Not for high-quality cables, anyway. I tested 2-meter Thunderbolt cables from OWC and Plugable to show they do the job for a lot less money.

Apple’s new Thunderbolt 3 cable costs a mere $129

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Is the Apple Thunderbolt 3 cable the best on the market? Or just the most expensive?
Is the Apple Thunderbolt 3 cable the best on the market? Or just the most expensive?
Photo: Apple

The Apple Thunderbolt 3 Pro Cable comes at a price that should make even the most devoted Mac fan blink. At $129, it costs at least $50 more than comparable cables.

Not everything Apple sells is extraordinarily expensive. But it’s undeniable that the company occasionally adds on the “Apple Tax.”

Apple makes last payment on $16.7 billion in Irish back taxes

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money
Even given Apple's $1 trillion valuation, $16.7 billion in back taxes is a big chunk of money Apple hopes it will get back.
Photo: Jim Merithew/Cult of Mac

Apple has now transferred all €14.3 billion it has been ordered to pay Ireland for back taxes. The cash will stay in an escrow fund while Ireland tries to convince the EU that Apple should get its money back.

This is part of an on-going saga with the EU accusing Ireland of being a tax haven, and Apple caught in the middle.

Tim Cook says Apple will never keep quiet about social issues

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Tim Cook opening remarks WWDC 2017
CEO Tim Cook apparently laid out Apple's three policy priorities.
Photo: Apple

Whenever Apple CEO Tim Cook weighs in on a social issue, like his recent disparaging comments about U.S. immigration policy, there are always voices urging him to be quiet and concentrate on making great products.

Speaking at a forum in San Francisco this evening, Cook said that changing the world is in his job description.

Ireland preps to appeal Apple tax case this week

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money
Apple has been criticized for its tax structure.
Photo: Jim Merithew/Cult of Mac

Ireland is set to submit its formal appeal of a European Commission ruling that claimed Apple owes the country more than $14 billion in unpaid taxes.

The controversial tax ruling has been opposed by Irish citizens, a majority of whom say they don’t want Apple’s money. Ireland’s Finance Minister Michael Noonan said today that the country’s government has no choice but to appeal.

Irish throw fruity protest against Apple tax breaks

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Member of Sinn Féin Republican Youth in Dublin.
Member of Sinn Féin Republican Youth in Dublin.
Photo: An Phoblacht

The headquarters of the ruling government party of Ireland, Fine Gael, was the site of recent apple massacre after angry citizens flocked to the offices to protest Apple’s massive tax breaks.

Members of the youth wing Sinn Fein impaled apples of the orange and red variety on the fences of Fine Gael’s Dublin offices following the revelation from the European Commission that Ireland intentionally lowered Apple’s tax burden.

Check out the horrific scene:

After ruling, Apple could owe billions in EU taxes

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Mo money, mo problems.
Apple faces a steep tax bill in Ireland.
Photo: Milo Kahney/Cult of Mac

The European Commission has finally finished its investigation into Apple’s tax breaks with Ireland and it appears that the company will be slapped with a fine for more than $1 billion in back taxes. 

The commission’s final ruling is expected to come tomorrow, according to a new report that claims Ireland will be expected to calculate exactly how much Apple owes. 

Will EU hammer Apple for Irish tax arrangements? We’ll know soon

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Apple may owe billions of euros in back taxes.
Apple may owe billions of euros in back taxes.
Photo: Milo Kahney/Cult of Mac

Apple’s tax drama in Europe will finally come to a close later this fall.

The iPhone-maker has come under scrutiny from the European Union due to its tax deal with Ireland that safe guards Apple from paying taxes on billions of dollars in profits. Ireland’s finance minister revealed that he has no idea which way the decision will go, but he was told it’s coming soon.

Woven-nylon Apple Watch band might actually be worth $50 [Reviews]

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The woven-nylon Apple Watch band is a winner.
The woven-nylon Apple Watch band is a winner.
Photo: Lewis Wallace/Cult of Mac

Best List: Woven nylon Apple Watch band by Apple

If you’ve ever ordered anything online, you’ve probably experienced delayed dissatisfaction. You wait for the product, it finally arrives, you rip it open — and it’s nothing like the picture you saw on Amazon, eBay or whatever. The item is smaller, the color is crappier, the quality’s just not there.

The new woven-nylon Apple Watch bands are similar — but opposite! They look even better than they do on the Apple website. And, despite what you might think about nylon as a watchband material, Apple’s latest accessories pack a premium punch.