Apple needs to go a long way before it thinks about launching its own search engine. Smartphones? Sure. Tablets? Absolutely. Search? Fuggetaboutit!
As much as we all love Apple, nobody can deny that its search products are oddly bargain basement in quality. iTunes discovery is horrible, the App Store is abysmal and Siri’s painful.
Could Apple fix it? Sure it could, but it’s going to take a lot more than one poor new employee to do it. Here are the worst offenders when it comes to all things Apple Search: