| Cult of Mac

Apple TV+ is still a long way from winning viewers’ hearts

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Apple TV+ is free to everyone who buys a new iPhone, Mac or iPad.
Although people generally like Apple TV+, they like rival streaming services more.
Photo: Apple

Apple TV+ won an accolade no one wants: it’s the streaming video service viewers are most likely to cancel once it stops being free.

Still, satisfaction with Apple’s offering is fairly high, according to survey results revealed on Friday. But people like almost all its competitors more.

Biopics of Oprah, Big Bird and more head for Apple TV+

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Oprah Winfrey says Apple TV+ can have a genuine impact on humanity.
Oprah Winfrey is one of the celebrities to be profiled on the Apple TV+ series “Dear...”
Photo: Apple

A documentary series dubbed Dear… will profile internationally recognized leaders in a unique way: each will feature letters written to the subject of the biopic by people whose lives they’ve changed. That’s the source for the name of the series, which is headed for Apple TV+ in a few months.

Spike Jonze’s Beastie Boys Story headed for Apple TV+

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Spike Jonze directed Beastie Boys in “Sabotage”
Spike Jonze directed the Beastie Boys in Sabotage. Now they’re collaborating on an Apple TV+ movie.
Photo: Beastie Boys

A documentary about the rap group the Beastie Boys written and directed by Spike Jonze reportedly will debut on Apple TV+ this spring.

It will also supposedly be the first film from Apple’s streaming service to appear in theaters.

Truth be Told featurette reconsiders this Apple TV+ crime drama

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Truth Be Told on Apple TV+
Truth Be Told is a fictionalized version of a true-crime drama.
Photo: Apple

An investigative reporter reconsiders whether she helped put an innocent man in prison in the Apple TV+ drama series Truth be Told. A featurette video with commentary from cast and crew of this ongoing show discusses what it means to reconsider something so important.

Watch it now:

Finding Apple TV+ trailers and show details just got way simpler

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Apple spent more than $20 million advertising Apple TV+ last month
With Apple TV+ just weeks away, details on the first round of shows are now easier to find.
Photo: Apple

Apple just launched a website with details about all its upcoming Apple TV+ shows. The site is supposed to be for journalists, but serves as a one-stop shop for everyone to learn more about all the original programs available soon — many are scheduled for next month.

Don’t expect to binge watch Apple TV+

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
These stars are coming to Apple TV+, and many more too, but not all at once.
Photo: Apple

Apple will almost certainly answer the last burning questions about its upcoming streaming video service at a big press event tomorrow: we’ll finally get the price and the debut date.

But there’s a phrase that probably won‘t be uttered when talking about Apple TV+: binge watching.

Apple TV+ might make over $1 billion in its first year

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Apple TV
Jason Momoa‘s “See” is expected to draw subscribers to Apple TV+.
Photo: Apple

Apple TV+ could lure a whopping 12 million subscribers in its first year, an analyst predicts.

The streaming video service, which Apple plans to launch this fall after spending more than $1 billion on original shows, will be be playing serious catchup with rivals like Netflix. But Cupertino wields some key advantages.

Apple TV+ may allow episodes to be downloaded and watched offline

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Apple TV+ might allow subscribers to take a few shows with them offline.
Photo: Apple

When it debuts this fall, Apple’s streaming video service will reportedly let viewers download episodes of shows to be watched without taking up their mobile data. Or even viewed when completely offline.

It’s not surprising — many rival services offer this capability. Today’s unconfirmed report is just evidence that Apple TV+ will have this feature too.

Tim Cook doesn’t censor Apple TV+ shows

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Apple CEO Tim Cook isn’t telling the people creating Apple TV+ shows how to do their jobs.
Photo: Apple

Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.

Instead, he says the intent is to create a broad array of offerings for its upcoming streaming video service, including ones for “mature adults.”

Oprah hints at Apple TV+ celebrity interview show

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Oprah Winfrey says Apple TV+ can have a genuine impact on humanity.
Oprah could go back in the interviewer’s chair, this time on Apple TV+.
Photo: Apple

Oprah Winfrey is already creating original programming for the upcoming Apple TV+ service, and now she’s suggesting she might be doing even more. She says she’s interested in creating a series in which she interviews celebrities and politicians.