Apple takes on Netflix with its own original TV service

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
Photo: Apple

Hundreds of TV shows are available through dozens of streaming services, and Apple has just added itself to the mix with a stable of original programs. But rather than increasing the complexity, Apple is hoping to simplify everything by becoming a one-stop-shop for multiple offerings, including HBO, Showtime and more.

This service is called, logically enough, Apple TV+

Even Apple’s partners don’t know what its streaming TV service will cost

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AirPlay 2
You’ll be able to subscribe to HBO through the Apple TV service but HBO doesn’t know what it’ll cost.
Photo: Apple

If you’re curious about the cost of the Apple TV service set to debut on Monday, you’re in good company: apparently, the media companies that will provide much of the content are almost equally in the dark. 

Still, they think they might know something about Apple’s plans, and it’s good news for users of iPhone, iPad or Mac.

How Apple’s TV service can stand out in a crowded market

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The Apple TV app is expected to be the hub of this company’s streaming video service.
The Apple TV app is expected to be the hub of this company’s streaming video service.
Photo: Apple

Apple is undoubtedly going to throw its hat into the streaming TV markets during a big press event on Monday, where its service will have to compete against dozens of rivals, some household names.

Although the announcement is still a few days away, we already know quite a bit about how Apple will try to make its offering stand out.

Ads might not taint Apple’s TV service

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Apple TV Close
Expect to binge watch Apple TV shows without commercial interruption.
Photo: Cult of Mac

TV shows and movies on Apple’s soon-to-be-announced streaming service might not be broken up by irritating commercial breaks. A new report indicates content will be either free or paid for entirely by subscription fees.

So you can expect to watch the upcoming shows staring Reese Witherspoon, Jason Momoa or many others without interruption.

Apple rushes to add HBO and Showtime to streaming service

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Apple TV service facing competition
The Apple TV service will reportedly have movies and shows from other big-name companies.
Photo: Ed Hardy/Cult of Mac

Apple has created numerous shows for its streaming TV service, but is reportedly also negotiating deals to bring in content from other sources, including HBO and Showtime.

This should help the Apple TV service compete against established rivals, especially Netflix.

‘Transformative’ buy could lift Apple TV subs to 100 million

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apple tv
The Apple TV service expected son could bring in $7 billion to $10 billion annually.
Photo: Jim Merithew/Cult of Mac

Apple’s streaming TV service is going to be a very significant force in the market if a market-analysis firm is correct.

The service the iPhone maker is prepping could, in a few years, garner far more subscribers than some of its established competitors.