Apple streaming video

Read Cult of Mac’s latest posts on Apple streaming video:

3 reasons to watch Masters of the Air‘s bloody WWII aerial ballet

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Austin Butler, right, appears in Masters of the Air on Apple TV+
The life expectancy of these airmen was not high.
Photo: Apple

When I was a kid, I had a thing for historical aircraft. I especially loved the smooth lines of the B-17 Flying Fortress bomber. And it played a big role in ending World War II, as shown in Masters of the Air on Apple TV+, the final installment in Steven Spielberg, Tom Hanks and Gary Goetzman’s World War II filmmaking trilogy.

Despite massive challenges, the plane and its crews’ strategic bombing helped bring down Adolf Hilter and the Nazi regime, shortening a horrific ground war.

And yet as good as the series is, sometimes it lands just short of the runway, like a beat-up B-17 losing its landing gear and grinding to a halt. Will it blow up? Maybe, maybe not. But is Masters of the Air worth watching? Hell yes.

Apple TV+ is still a long way from winning viewers’ hearts

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Apple TV+ is free to everyone who buys a new iPhone, Mac or iPad.
Although people generally like Apple TV+, they like rival streaming services more.
Photo: Apple

Apple TV+ won an accolade no one wants: it’s the streaming video service viewers are most likely to cancel once it stops being free.

Still, satisfaction with Apple’s offering is fairly high, according to survey results revealed on Friday. But people like almost all its competitors more.

Biopics of Oprah, Big Bird and more head for Apple TV+

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Oprah Winfrey says Apple TV+ can have a genuine impact on humanity.
Oprah Winfrey is one of the celebrities to be profiled on the Apple TV+ series “Dear...”
Photo: Apple

A documentary series dubbed Dear… will profile internationally recognized leaders in a unique way: each will feature letters written to the subject of the biopic by people whose lives they’ve changed. That’s the source for the name of the series, which is headed for Apple TV+ in a few months.

Spike Jonze’s Beastie Boys Story headed for Apple TV+

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Spike Jonze directed Beastie Boys in “Sabotage”
Spike Jonze directed the Beastie Boys in Sabotage. Now they’re collaborating on an Apple TV+ movie.
Photo: Beastie Boys

A documentary about the rap group the Beastie Boys written and directed by Spike Jonze reportedly will debut on Apple TV+ this spring.

It will also supposedly be the first film from Apple’s streaming service to appear in theaters.

Truth be Told featurette reconsiders this Apple TV+ crime drama

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Truth Be Told on Apple TV+
Truth Be Told is a fictionalized version of a true-crime drama.
Photo: Apple

An investigative reporter reconsiders whether she helped put an innocent man in prison in the Apple TV+ drama series Truth be Told. A featurette video with commentary from cast and crew of this ongoing show discusses what it means to reconsider something so important.

Watch it now:

Finding Apple TV+ trailers and show details just got way simpler

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Apple spent more than $20 million advertising Apple TV+ last month
With Apple TV+ just weeks away, details on the first round of shows are now easier to find.
Photo: Apple

Apple just launched a website with details about all its upcoming Apple TV+ shows. The site is supposed to be for journalists, but serves as a one-stop shop for everyone to learn more about all the original programs available soon — many are scheduled for next month.

Don’t expect to binge watch Apple TV+

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
These stars are coming to Apple TV+, and many more too, but not all at once.
Photo: Apple

Apple will almost certainly answer the last burning questions about its upcoming streaming video service at a big press event tomorrow: we’ll finally get the price and the debut date.

But there’s a phrase that probably won‘t be uttered when talking about Apple TV+: binge watching.

Apple TV+ might make over $1 billion in its first year

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Apple TV
Jason Momoa‘s “See” is expected to draw subscribers to Apple TV+.
Photo: Apple

Apple TV+ could lure a whopping 12 million subscribers in its first year, an analyst predicts.

The streaming video service, which Apple plans to launch this fall after spending more than $1 billion on original shows, will be be playing serious catchup with rivals like Netflix. But Cupertino wields some key advantages.

Apple TV+ may allow episodes to be downloaded and watched offline

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Apple TV+ might allow subscribers to take a few shows with them offline.
Photo: Apple

When it debuts this fall, Apple’s streaming video service will reportedly let viewers download episodes of shows to be watched without taking up their mobile data. Or even viewed when completely offline.

It’s not surprising — many rival services offer this capability. Today’s unconfirmed report is just evidence that Apple TV+ will have this feature too.

Tim Cook doesn’t censor Apple TV+ shows

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Apple TV+ could have 26 million paying subs by 2025; 2.6 million currently
Apple CEO Tim Cook isn’t telling the people creating Apple TV+ shows how to do their jobs.
Photo: Apple

Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.

Instead, he says the intent is to create a broad array of offerings for its upcoming streaming video service, including ones for “mature adults.”

Oprah hints at Apple TV+ celebrity interview show

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Oprah Winfrey says Apple TV+ can have a genuine impact on humanity.
Oprah could go back in the interviewer’s chair, this time on Apple TV+.
Photo: Apple

Oprah Winfrey is already creating original programming for the upcoming Apple TV+ service, and now she’s suggesting she might be doing even more. She says she’s interested in creating a series in which she interviews celebrities and politicians.

Apple takes on Netflix with its own original TV service

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
Photo: Apple

Hundreds of TV shows are available through dozens of streaming services, and Apple has just added itself to the mix with a stable of original programs. But rather than increasing the complexity, Apple is hoping to simplify everything by becoming a one-stop-shop for multiple offerings, including HBO, Showtime and more.

This service is called, logically enough, Apple TV+

Even Apple’s partners don’t know what its streaming TV service will cost

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AirPlay 2
You’ll be able to subscribe to HBO through the Apple TV service but HBO doesn’t know what it’ll cost.
Photo: Apple

If you’re curious about the cost of the Apple TV service set to debut on Monday, you’re in good company: apparently, the media companies that will provide much of the content are almost equally in the dark. 

Still, they think they might know something about Apple’s plans, and it’s good news for users of iPhone, iPad or Mac.

How Apple’s TV service can stand out in a crowded market

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The Apple TV app is expected to be the hub of this company’s streaming video service.
The Apple TV app is expected to be the hub of this company’s streaming video service.
Photo: Apple

Apple is undoubtedly going to throw its hat into the streaming TV markets during a big press event on Monday, where its service will have to compete against dozens of rivals, some household names.

Although the announcement is still a few days away, we already know quite a bit about how Apple will try to make its offering stand out.

Ads might not taint Apple’s TV service

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Apple TV Close
Expect to binge watch Apple TV shows without commercial interruption.
Photo: Cult of Mac

TV shows and movies on Apple’s soon-to-be-announced streaming service might not be broken up by irritating commercial breaks. A new report indicates content will be either free or paid for entirely by subscription fees.

So you can expect to watch the upcoming shows staring Reese Witherspoon, Jason Momoa or many others without interruption.

Apple rushes to add HBO and Showtime to streaming service

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Apple TV service facing competition
The Apple TV service will reportedly have movies and shows from other big-name companies.
Photo: Ed Hardy/Cult of Mac

Apple has created numerous shows for its streaming TV service, but is reportedly also negotiating deals to bring in content from other sources, including HBO and Showtime.

This should help the Apple TV service compete against established rivals, especially Netflix.

‘Transformative’ buy could lift Apple TV subs to 100 million

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apple tv
The Apple TV service expected son could bring in $7 billion to $10 billion annually.
Photo: Jim Merithew/Cult of Mac

Apple’s streaming TV service is going to be a very significant force in the market if a market-analysis firm is correct.

The service the iPhone maker is prepping could, in a few years, garner far more subscribers than some of its established competitors.