Don’t expect to binge watch Apple TV+

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
These stars are coming to Apple TV+, and many more too, but not all at once.
Photo: Apple

Apple will almost certainly answer the last burning questions about its upcoming streaming video service at a big press event tomorrow: we’ll finally get the price and the debut date.

But there’s a phrase that probably won‘t be uttered when talking about Apple TV+: binge watching.

Apple TV+ might make over $1 billion in its first year

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Apple TV
Jason Momoa‘s “See” is expected to draw subscribers to Apple TV+.
Photo: Apple

Apple TV+ could lure a whopping 12 million subscribers in its first year, an analyst predicts.

The streaming video service, which Apple plans to launch this fall after spending more than $1 billion on original shows, will be be playing serious catchup with rivals like Netflix. But Cupertino wields some key advantages.

Apple TV+ may allow episodes to be downloaded and watched offline

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Tim Cook talks up the potential of Apple TV+ to change the world.
Apple TV+ might allow subscribers to take a few shows with them offline.
Photo: Apple

When it debuts this fall, Apple’s streaming video service will reportedly let viewers download episodes of shows to be watched without taking up their mobile data. Or even viewed when completely offline.

It’s not surprising — many rival services offer this capability. Today’s unconfirmed report is just evidence that Apple TV+ will have this feature too.

Tim Cook doesn’t censor Apple TV+ shows

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Tim Cook talks up the potential of Apple TV+ to change the world.
Apple CEO Tim Cook isn’t telling the people creating Apple TV+ shows how to do their jobs.
Photo: Apple

Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.

Instead, he says the intent is to create a broad array of offerings for its upcoming streaming video service, including ones for “mature adults.”

Oprah hints at Apple TV+ celebrity interview show

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Oprah Winfrey says Apple TV+ can have a genuine impact on humanity.
Oprah could go back in the interviewer’s chair, this time on Apple TV+.
Photo: Apple

Oprah Winfrey is already creating original programming for the upcoming Apple TV+ service, and now she’s suggesting she might be doing even more: she’s interested in possibly creating a series in which she interviews celebrities and politicians.

Apple takes on Netflix with its own original TV service

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
Photo: Apple

Hundreds of TV shows are available through dozens of streaming services, and Apple has just added itself to the mix with a stable of original programs. But rather than increasing the complexity, Apple is hoping to simplify everything by becoming a one-stop-shop for multiple offerings, including HBO, Showtime and more.

This service is called, logically enough, Apple TV+

Even Apple’s partners don’t know what its streaming TV service will cost

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AirPlay 2
You’ll be able to subscribe to HBO through the Apple TV service but HBO doesn’t know what it’ll cost.
Photo: Apple

If you’re curious about the cost of the Apple TV service set to debut on Monday, you’re in good company: apparently, the media companies that will provide much of the content are almost equally in the dark. 

Still, they think they might know something about Apple’s plans, and it’s good news for users of iPhone, iPad or Mac.

How Apple’s TV service can stand out in a crowded market

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The Apple TV app is expected to be the hub of this company’s streaming video service.
The Apple TV app is expected to be the hub of this company’s streaming video service.
Photo: Apple

Apple is undoubtedly going to throw its hat into the streaming TV markets during a big press event on Monday, where its service will have to compete against dozens of rivals, some household names.

Although the announcement is still a few days away, we already know quite a bit about how Apple will try to make its offering stand out.

Ads might not taint Apple’s TV service

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Apple TV Close
Expect to binge watch Apple TV shows without commercial interruption.
Photo: Cult of Mac

TV shows and movies on Apple’s soon-to-be-announced streaming service might not be broken up by irritating commercial breaks. A new report indicates content will be either free or paid for entirely by subscription fees.

So you can expect to watch the upcoming shows staring Reese Witherspoon, Jason Momoa or many others without interruption.

Apple rushes to add HBO and Showtime to streaming service

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Apple TV service facing competition
The Apple TV service will reportedly have movies and shows from other big-name companies.
Photo: Ed Hardy/Cult of Mac

Apple has created numerous shows for its streaming TV service, but is reportedly also negotiating deals to bring in content from other sources, including HBO and Showtime.

This should help the Apple TV service compete against established rivals, especially Netflix.