More Americans pay to listen to Apple Music than Spotify. The Swedish company had been ahead since the iPhone maker got into the streaming music business back in 2015, but Apple finally closed the gap. And its growth is continuing to outpace its rival in the US.
Spotify still has many more paid subscribers globally, however.,
During the part of the WWDC keynote where cool is most required, the Apple Music rollout, Eddy Cue took the stage in an untucked, salmon-colored shirt and proceeded to dance. Twitter gasped, laughed and even threw up a little as Cue extolled a new service that is supposed to be hip enough make us all dump Spotify.
Twitter followers streaming the Worldwide Developers Conference, already grumpy about the drawn-out opening, were tired and hungry when Cue and Beats co-founder Jimmy Iovine took their turn onstage. Some feasted on Cue’s appearance.
“Eddy Cue is one undone shirt button away from getting kicked out of Margaritaville,” wrote Jessica Misener. “Eddy Cue is like everyone’s dad at a wedding, but if everyone’s dad at a wedding was 10X more excruciating,” wrote Guardian Tech.
Imagine clicking iTunes’ “Buy” button to purchase the latest record from Drake or Pharrell Williams, only to get a popup from Apple suggesting you’re behind the times.
That’s what might happen as Apple uses its massive consumer base to push streaming music on the masses, even going so far as prompting iTunes users to switch from buying songs to subscribing to a cloud service.
That sort of mid-purchase upsell is just one possible element of Cupertino’s strategy to shake up the music industry again, and the Apple streaming music plan just might be crazy enough to work.