| Cult of Mac

A robot rolls into an Apple Store …

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Lucy Kelly's purchase of an iPhone 6s at the Sydney Apple Store was a global news story.
Lucy Kelly's purchase of an iPhone 6s at the Sydney Apple Store was a global news story.
Photo: Atomic 212

Cult of Mac 2.0 bugThe lines outside Apple Stores across the globe will be long later this year when the much-anticipated iPhone 7 goes on sale, a guaranteed media spectacle ripe with companies seeking inexpensive advertising of their products.

No guerrilla marketing stunt set the bar higher than one in Sydney last fall, when a telepresence robot with the cheerful face of a woman named Lucy framed in an iPad took her place in line to buy an iPhone 6s.

Hungry publicity hound saves his spot in Apple history

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Greg Packer is described as a professional line-sitter with a knack for getting publicity. He often can be found at or near the front of the line at the Fifth Avenue Apple Store in New York City whenever a new iPhone is about to go on sale.
Greg Packer goes where the new iPhones are.
Photo: Gizmodo

Cult of Mac 2.0 bugGreg Packer is a shirtless footnote in the history of the iPhone. The retired highway maintenance worker from Long Island made a name for himself as the first person to line up for the sale of the first iPhone in 2007.

During his nearly weeklong stint sitting outside the Fifth Avenue Apple Store in New York City, scores of reporters came by to interview him as he sat in a lawn chair, at times not bothering to put on a shirt during his many closeups.