Tim Cook says Apple creates products ‘that make us proud’

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Tim Cook WWDC 2020 earnest
Tim Cook told Apple shareholders that, “technology should help us leave the world better than we found it.”
Screenshot: Apple

Apple CEO Tim Cook said Tuesday that his company is “made up of people who want to spend their lives making things that enrich the lives of others.” He described Apple’s identity at length in response to a question during the company’s annual shareholders meeting. Cook also answered questions about privacy and other topics during the virtual meeting.

How to attend Apple’s 2021 virtual shareholders meeting

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The Apple 2021 Annual Meeting of Shareholders will be held February 23.
The Apple 2021 Annual Meeting of Shareholders is this week. Here’s how you can take part.
Graphic: Cult of Mac

Apple’s annual shareholders meeting won’t take place on the Apple Park campus this year as it ordinarily would. With the COVID-19 pandemic dragging on, it’ll be a virtual-only event in 2021. This is likely to increase participation in the February 23 meeting. And if you own AAPL shares, you can attend.

Here’s what you need to do.

Shareholders meeting reveals Apple Store coming to India; Cook labels coronavirus ‘a challenge’

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steve jobs theater
Apple shareholders gathered at Steve Jobs Theater today for their annual meeting.
Photo: Apple

Apple hosted shareholders for an annual meeting Wednesday, and it was seemingly business as usual. CEO Tim Cook said the company will open its first Apple Store in India this year. He explained why Apple’s streaming service passed on a Friends reunion. He defended Apple’s role in FBI investigations when asked to retrieve iPhone data.

But the tech giant finds itself at an unusual moment in its history with a deadly coronavirus in China that halted business travel, crippled manufacturing, closed all 42 Apple Stores in the country and forced Cupertino to pull back on its March-quarter revenue protections.

Shareholders easily vote down attempt to make Apple more conservative

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steve jobs theater
A proposal made to Apple shareholders today in the Steve Jobs Theater would require board members reveal their “ideological perspective.”
Photo: Apple

A handful of Apple shareholders argued today that the company’s board of directors needs more conservative voices.

CEO Tim Cook responded that Apple has policies, not political beliefs. And a vote on the conservative proposal found very little support.

Tim Cook wants to see money die

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Tim Cook at Apple iPhone X event
Tim Cook hates cash.
Photo: Apple

The end of money can’t come soon enough for Apple CEO Tim Cook.

During Apple’s annual shareholders meeting today, Cook told investors that mobile payments like Apple Pay haven’t taken off quite as fast as hoped. However, he said he sees promising signs that the death of cash could soon be upon us.

Tim Cook: Pro users remain incredibly important to Apple

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There's reportedly been a death at Apple HQ.
This is the last shareholders meeting at Apple's old campus.
Photo: Ryan B/Flickr

Apple hosted its annual shareholders meeting today at the company’s headquarters in Cupertino where a number of new proposals were presented by investors before Tim Cook took questions from the audience.

During his Q&A session, Tim Cook discussed how Apple plans to fight for net neutrality. He also assured shareholders that Apple plans to come out with new products that appeal to professionals and creatives, but insisted that the Mac and iPad aren’t destined for a merger.