| Cult of Mac

Apple takes on Peloton with new Fitness+ service

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With Apple Fitness+ you can workout in front of your TV Jane Fonda-style
With Apple Fitness+, you can work out in front of your TV, Jane Fonda-style.
Photo: Apple

Apple took its fitness offering to the next level Tuesday with a new addition to its stable of subscription services: Apple Fitness+.

Integrating with Apple Watch and featuring exclusive workout videos from a team of “world-class” trainers, this upcoming service is designed to provide a new way to log workouts and close your Activity rings.

Apple explores new ways to promote its services

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Apple services are important to the company’s future profits.
Apple.com was all about Apple TV+ on Friday. It’s all part of advertising this company’s services.
Screenshot: Apple/Cult of Mac

Apple TV+ took over the Apple.com home page on Friday. And the company also released a lengthy video about a game recently added to Apple Arcade. These Apple services are seen as increasingly important to its bottom line. And the company is using new ways to advertise them.

Head of Apple News+ leaves after lackluster start

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Liz Schimel was Apple’s Head of News Business.
Liz Schimel handled the business side of Apple News+, but apparently not any more.
Photo: Condé Nast

Liz Schimel joined Apple’s news division in 2018, and was on board during the launch of News+. But the subscription service hasn’t seen much success, and now Schimel has left the company according to a published report on Tuesday.

Apple TV+ subscriber numbers remain a total mystery

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Tim Cook is keeping quiet about Apple TV+ subscriber numbers for now.
Tim Cook could open up on the success of Apple's various subscription services.
Photo: Apple

Apple just can’t stop touting its surging revenue from subscription services. But when it comes to Apple TV+ subscriber numbers, Cupertino is keeping suspiciously quiet.

“2019 was a historic year” for Apple’s services business, CEO Tim Cook said Tuesday during the company’s latest record-smashing earnings call. He then went on to drop specific numbers about services like the App Store and Apple Pay. But when it came to new services like Apple TV+, Cook kept things decidedly vague.

Cook loves to reiterate that Apple TV+ serves as a creative place for the world’s best storytellers. And the story he’s masterfully spinning about the streaming video service is a great big mystery.

Spending on Apple services grows much faster than new iPhone sales

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The App Store is important to Apple Services
Surprisingly, the App Store makes up less than half of revenue from Apple Services.
Photo: Apple

Revenue from Apple services reportedly grew 16% year-over-year in 2019 even as sales of iPhones declined. This indicates this company’s growth doesn’t depend on increasing handset sales, according to a market analysis firm.

Investor optimism about Apple’s services may have helped increase its share price almost 2% in the last month.

Apple News+ subscriber growth is stuck in neutral

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Some publishers report that Apple News+ isn't a 'huge boon' for business
Apple News+ hasn't been as big a hit as Apple hoped.
Photo: Apple

Apple News+ has been struggling to ramp up its subscriber numbers since launching in March, according to a new report that claims growth has been stuck in neutral for months.

News came out this morning that Apple is considering bundling services like Apple Music, Apple News+ and Apple TV+ together for a monthly fee. At this point, the company might need to do that to get more people onto the Apple News+ platform in order to make it worthwhile for publishers.

Apple Prime? Giant bundle of entertainment services under consideration

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Apple Music, Apple TV+, Apple Arcade, Apple News+
Apple Music, Apple TV+, Apple Arcade and Apple News+ could all be part of “Apple Prime.”
Photo: Cult of Mac

Apple is reportedly mulling offering all its entertainment services in one giant bundle as a sort of “Apple Prime.” If true, then a single subscription would include the company’s music, video, and gaming services

This news is apparently leaking from music-industry executive who aren’t thrilled with the idea.

It’s not just you, Apple online services hit with multiple problems [Updated]

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Out of Order
This sign should be posted on many of Apple’s iCloud services.
Photo: publicdomainpictures.net

Apple reports that every iCloud service is currently experiencing problems. This affects users of iCloud Drive, Keychain and many more.

However, this doesn’t seem to be cropping up for every user. And many of this company’s other online services are running fine.

Update (3:40pm): All today’s issues with Apple services have been cleared up.

Top iPhone apps for April bode well for Apple Arcade

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Apps April 1
A look at the dominant apps from last month.
Photo: Prioridata/Statista/Patently Apple

There’s a bit of myth that’s trotted out every now and then suggesting that gaming hasn’t really taken off in the App Store in the way some people hoped.

A look at the top 10 downloaded iPhone apps worldwide for the month of April tells a different story, however. It shows that seven of the top 10 iPhone apps were games. Altogether, these were downloaded a massive 74 million times in April alone.

Apple actually reducing dependence on Amazon cloud services

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This isn't actually Apple's data center, but it's close.
Apple is increasingly using its own data centers, rather than outsourcing iCloud storage to rival companies.
Photo: Pexels

Although a recent report indicated that Apple is spending about $30 million a month for Amazon’s cloud services, new information indicates that’s a considerable reduction from the past.

This is a result of Apple’s growing collection of data centers around the world.