Apple is getting into search? Pleeease

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Could Apple really dump Google search? Photo: Killian Bell/Cult of Mac
Search? Don't make us laugh. Photo: Cult of Mac

Apple needs to go a long way before it thinks about launching its own search engine. Smartphones? Sure. Tablets? Absolutely. Search? Fuggetaboutit!

As much as we all love Apple, nobody can deny that its search products are oddly bargain basement in quality. iTunes discovery is horrible, the App Store is abysmal and Siri’s painful.

Could Apple fix it? Sure it could, but it’s going to take a lot more than one poor new employee to do it. Here are the worst offenders when it comes to all things Apple Search:

Apple may be about to take on Google with its own search engine

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Could Apple really dump Google search? Photo: Killian Bell/Cult of Mac
Could an Apple-branded search engine disrupt the established likes of Google? Photo: Cult of Mac

Having gone “thermonuclear war” on Google after it discovered that it was following Apple into smartphones, Apple may be about to turn the tables on its Mountain View rivals — by entering the search engine business.

Apple is currently looking to hire an engineering project manager for something called Apple Search. The position would be based in San Francisco, and requires a program manager to oversee backend operations for a “search platform supporting hundreds of millions of users.”

The ad notes that the successful candidate will, “Play a part in revolutionizing how people use their computers and mobile devices.”