Why it’s a big deal that Lisa Jackson spoke at Apple’s iPhone XS event

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Apple VP Lisa Jackson showcases Apple's environmental efforts during the Gather Round event.
Lisa Jackson showcases Apple's green innovation during the Gather Round event.
Photo: Apple

It’s an incredibly big deal that Wednesday’s Gather Round keynote featured Lisa Jackson, Apple’s head of environmental initiatives.

The annual iPhone unveiling is Apple’s biggest product event of the year. Every single word and image is carefully calibrated to do one thing, and one thing only: sell as many of the new products as possible.

So why did Tim Cook turn over several precious minutes to Jackson to talk about renewable energy and recycling?

You still have that old iPod? Sell it to us!

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ipadnano
If your iPod is broken or languishing in your junk drawer, it's time to cash in.
Photo: Wikipedia CC

The iPod turns 15 this year. Hard to believe, right? It’s also hard to believe you still have that old iPod at all, what with the amazing music-carrying capacity of iPhones, iPads — heck, even your Apple Watch.

If you’re not using your old iPod (and it’s not one of those incredibly valuable special edition iPods that collectors are snapping up), you should sell your old iPod to us. Cult of Mac’s Apple gear buyback program will make sure you get as much cash as possible.