February 17, 1997: Apple launches the PowerBook 3400, a laptop the company claims is the fastest portable computer in the world.
After a rough few years for the PowerBook, this model throws down the gauntlet to rivals. It packs a PowerPC 603e processor capable of running at speeds up to 240MHz. Speedier Apple laptops will quickly overtake it. However, at the time, the PowerBook 3400 matches the speed of some impressive desktop Macs.
January 27, 2010: After months of rumors and speculation, Steve Jobs publicly shows off the iPad for the first time.
Aside from the name, which some people joke sounds like a female sanitary product, the iPad immediately earns critical acclaim. “The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.
When it goes on sale, the iPad quickly becomes Apple’s fastest-selling new product ever.
October 23, 2001: Apple CEO Steve Jobs introduces the first iPod, a device capable of holding an entire music library in a highly portable package.
The first-generation device boasts a 5GB hard drive capable of storing “1,000 songs in your pocket.” That may not sound too dazzling in a world in which people can stream the massive Apple Music library from their iPhones. But it was a game-changer at the time!
September 25, 2006: Apple ships its second-generation iPod nano, offering a fancy redesign of the pocket-size original.
Among the new iPod nano’s improvements is a slimmer, anodized aluminum casing, a brighter screen, longer battery life and a wide range of colors. And, oh yes, it also includes gapless music playback for the first time!
September 12, 2012: Apple introduces the iPhone 5, with a super-slim form factor that makes it the thinnest smartphone in the world.
The new iPhone also brings impressive upgrades such as a greatly improved display and the Lightning port. Despite some controversy, it proves a massive hit.
August 15, 1998: The iMac G3 — Apple’s brightly colored, translucent Macintosh relaunch — goes on sale to a rabid audience.
Steve Jobs’ first major new product since returning to Apple, the internet-ready iMac cements his legacy as a forward-thinking tech visionary. It also introduces the world to the design talents of Jony Ive — and pretty much saves Apple in the process.
Just another day at the office, eh?
August 7, 2006: Apple unleashes the Mac Pro, a high-end desktop computer that complete’s the company’s transition to Intel processors.
Built for computation-heavy tasks like 3D rendering and professional audio and video editing, the quad-core, 64-bit Mac Pro serves as a replacement for the Power Mac G5 (from which it borrows its aluminum “cheese grater” design).
July 19, 2004: The fourth-generation iPod brings neat innovations to the popular audio device, including the Click Wheel interface recently introduced on the iPod mini.
“The best digital music player just got better,” says Steve Jobs on the day the product launches. And yet some people feel disappointed.
June 29, 2007: The first iPhone goes on sale, giving excited Apple fans lined up outside stores their first chance at owning the game-changing smartphone.
The queues that greet the iPhone launch around the world prove that Cupertino is onto a good thing with the smartphone, first shown off by Steve Jobs earlier that year.
April 24, 2015: It’s time for the official release of the Apple Watch, the wearable device Tim Cook describes as the “next chapter in Apple history.”
Fans, having endured a seven-month wait since the device’s unveiling at a keynote the previous September, can finally strap an Apple Watch onto their wrists. Behind the scenes, however, the Apple Watch launch is a moment long in the making.
