| Cult of Mac

Today in Apple history: Apple PR guru Katie Cotton steps down


Katie Cotton helped control Apple's narrative in the press for years.
Photo: Apple

May 7: Today in Apple history: Apple PR guru Katie Cotton steps down May 7, 2014: Katie Cotton, the fearsome, much-admired head of Apple’s worldwide publicity machine, steps down from her VP post after 18 years with the company.

During her stint at Apple, Cotton worked in lockstep with Steve Jobs and proved instrumental in controlling the company’s portrayal in the press. Her departure provides one more reminder that the Jobs era is over at Apple.

Apple finally makes crucial hire: communications chief


is now in charge of Apple corporate communications
Stella Low has been picked to lead Apple’s public relations efforts .
Photo: Cisco

Stella Low is stepping into a position at Apple that’s been empty for years. She’s been named vice president of worldwide corporate communications. That puts her in charge of Apple’s public relations efforts.

She left Cisco to take the job with Apple.

Apple’s PR boss is leaving the company


"I will always bleed six colors," says outgoing Apple PR boss Steve Dowling.
Photo: Apple

Apple’s VP of communications is stepping away from the company after leading Apple’s public relations efforts for the last five years.

Steve Dowling, who worked at Apple for 16 years, sent out a memo to staff saying that now is the time for him to step away from the company. The news comes right after Apple’s biggest PR week of the year, the fall iPhone keynote, but Dowling’s note to employees is full of optimism for the iPhone-maker.