The next iPhone keynote has been officially revealed by Apple today.
After months of anticipation and a flurry of rumors, Apple finally sent out media invites to its big iPhone 8 event today, welcoming the press to come to Apple Park for the big date.
The race to complete Apple Park’s Steve Jobs Theater before the iPhone 8 unveiling looks nearly over in the latest drone video that showcases Apple’s spaceship campus.
Construction crews are still spread across the gorgeous grounds putting the finishing touches on landscaping and other projects but from the look of things, it won’t be long before Apple employees finally move in.
Take a look:
Getting your hands on Apple’s next generation iPhone won’t be cheap.
According to the latest report from the New York Times, the iPhone 8’s price tag will start out at a whopping $999, making it the most expensive smartphone Apple’s ever introduced.
Apple could come close to doubling its 25,000 Santa Clara Valley employees in the coming years, based on Apple’s aggressive long-term office space leasing in the region.
Its latest long-term lease is two buildings — collectively totaling 73,000 square feet — in Sunnyvale, near its 13,000 person Apple Park campus. Apple also leases another nearby 105,000 square foot building around three blocks away.
A new August drone flyover video of Apple’s spectacular Apple Park campus shows a headquarters on the verge of completion.
The video, by drone photographer Matthew Roberts, depicts both the circular Apple Park main building and its central garden as virtually complete — with most of the construction vehicles now gone. There are also looks at the Steve Jobs Jobs Theater, visitor’s center, and more.
Check it out below.
Jony Ive has revealed that the company’s iconic white earbuds were inspired by Star Wars stormtroopers.
In a new interview, in which he also talks at length about Apple Park, the Apple design chief describes how he had the dark side in mind while creating them for the iPod.
Apple Park is finally starting to look like a finished project in the latest drone flyover video. Landscaping work is in full swing as construction crews race to finish the final details on the Steve Jobs Theater and other buildings.
The new Apple campus is still weeks away from being move-in ready. Vehicle traffic on Tantau Ave. was shutdown for most of July as Apple rushes to finish the Visitor’s Center too.
Take a look at the progress:
Apple Park is really coming together, and a new drone flyover video by Matthew Roberts shows it.
The video showcases not just the circular “spaceship” HQ, but also the visitor’s center, Steve Jobs Theater, landscaping, and more. It’s impressive stuff, and definitely worth checking it out. Watch the video below.
Apple Park is a physical manifestation of Steve Jobs’ undying hubris, a monument to fussy perfectionism that’s as crazy as his NeXT Computer, the not-entirely-successful computer he launched after being booted from Apple in 1985.
That’s the premise of a new Bloomberg op-ed, which draws parallels between the new Apple campus and one of Jobs’ most notorious tech launches. It’s interesting, but ultimately wrong. Here’s why.
The lobby of the Steve Jobs Theater at the new Apple Park campus looks nearly ready to host Apple events. Crews are working around the clock to finish the new Apple headquarters and the entire site is finally starting to come together now that landscaping is almost done.
A new drone video reveals there’s still some work to go on the theater and the main spaceship building, but road striping and landscaping are well underway. The video includes an incredible shot of the theater lit up at night with Apple Park in the background.
Check it out:
Apple’s enormous $5 billion Apple Park campus has come a long way in the past two years, as a new video makes clear.
Taken by Planet Labs, a company with the goal of selling high-resolution satellite imaging, it depicts construction on the new headquarters from September 2015 through the present day. Check it out below.
Apple is putting its money where its mouth is when it comes to fighting climate change.
This morning, the iPhone maker issued a new $1 billion bond on with a special rule that proceeds raised from the bond sale will go towards investment in renewable energy projects.
It’s almost the start of a new month, so that can only mean one thing: the latest Apple Park drone flyover video.
As with the latest flyover videos of the site, this video shows that construction work on buildings is almost complete, with only minor touches still to be done. However, the most significant work is on landscaping the massive site — which is likely to extend through the rest of 2017.
Check out the video below.
Apple’s patented pizza box set the tech press on fire earlier this week when Wired took a behind-the-scenes look at the nearly finished Apple Park campus.
Even though the story packed tons of interesting details about the campus — like how it originally looked like a penis until Steve Jobs’ son intervened — the custom-designed Apple pizza box stole everyone’s attention. The box has actually been on Apple campus for a long time, but was never seen by the public until now.
This week, on The CultCast: new MacBook Pros at WWDC? Insiders say yes! We’ll tell you all we know. Plus: why future Macs might get much faster CPUs; Apple makes a big move to bring manufacturing back to the US; and we’ll wrap up with 5 weird and whacky facts about the new Apple Park campus.
Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.
Bidding on the charity auction to eat lunch with Tim Cook finally closed today with the winning bid pulling in more money than any of Cook’s previous auctions.
Apple pulled back the curtain of its new spaceship campus in a new interview that highlights all sorts of crazy facts about what went into the new campus, including how it Steve Jobs originally wanted it to look like a penis.
Obviously, Penis Park got scraped in favor of Apple’s perfect circle. But the perfect campus might not have been a disaster if Steve Jobs’ hadn’t shown some early drawings to his son, according to Wired’s deep look into the campus that also reveals how Apple went out of its way to invent an all-new pizza box that keeps crusts fresh.
Apple’s epic Apple Park campus is more or less complete, and it’s celebrated in a great new Wired cover story, written by one of the best Apple journalists out there.
In the article, Steven Levy — who has had the inside scoop on Apple since the 1980s, and written two great books (The Perfect Thing and Insanely Great) on the company — makes a great argument that Apple Park is nothing less than the final product of Steve Jobs himself.
Here’s why:
Apple’s new spaceship campus still isn’t quite ready for employees to move into yet, but the amount of work done over the past year has been absolutely astonishing.
In the latest aerial video of Apple Park, drone videographer Matthew Roberts takes fans through a breathtaking review of all the construction that’s gone on in the past year. You can watch as Tim Cook’s beautiful pile of dirt gets slowly redistributed across the campus as solar panels, glass walls and hundreds of trees get put in their proper place.
Check out the progress Apple’s made:
Apple’s fantastic Apple Park campus reportedly opened to some employees last month, but construction crews are still racing to bring the project to completion.
As shown off in a gorgeous new drone flyover video by UAV filmmaker Duncan Sinfield, the buildings are virtually complete, but there are more construction vehicles than ever on site.
Check out the campus as it looks this month below:
Apple is taking Earth Day more seriously than ever this year. The company just published a new series of animated videos that go behind the scenes on the company’s goal to create zero waste.
The four new videos highlight the crazy things Apple does to be as environmentally friendly as possible. Each one-minute video focuses on challenges the company already overcame, whether it’s making yak-friendly solar farms in China, building breathable walls for Apple Park or creating fake sweat for iPhone tests.
Watch all four right here:
Apple’s push to finish the landscaping on its soon-to-be opened spaceship campus is causing headaches for other landscapers and architects hoping to buy trees for other projects.
The company has been known to corner the market’s supply for certain Mac and iPhone components to shut out competitors, but a new report out of San Francisco reveals Apple is bringing its overpowering tactics into foliage market too.
The official Apple Park campus should open its doors to employees later this month, but if you can’t wait for Apple to take the wraps off its shiny new spaceship, the Minecraft replica is now complete.
We got our first look at the Minecraft version of Apple Park earlier this month and were blown away by the amount of detail creator Alex Westlund threw in. Now after 413 hours of work, you can fly through Apple’s new campus and gawk at the last Apple product Steve Jobs unveiled.
Check it out:
Apple’s eagerly-anticipated new Apple Park HQ opens next month, and courtesy of drone photographer Matthew Roberts we’ve got what may turn out to be the final “in construction” drone video for the massive 175-acre campus.
Check it out below.
Apple’s new digs in Chicago are shaping up to be one of its most beautiful flagship stores ever, based on new renderings released by the iPhone-maker.
The current structure Apple is renovating on North Michigan Avenue doesn’t look like much, but once it’s finished, the new Apple store will feature massive glass walls an inviting open layout.
Here’s another angle:
