Netflix calls itself the ‘anti-Apple’ at its own peril

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Netflix iPhone
Netflix previews will help you hunt down the perfect show.
Photo: Netflix

As the current king of the streaming video world, Netflix knows it’s got a target on its back — and it’s certainly sweating because Apple wants to steal its crown. So Netflix is using a tactic once employed by Apple, positioning itself as a scrappy, nimble upstart able to easily outflank its deep-pocketed adversaries.

Netflix CEO Reed Hastings even called his company “the anti-Apple” this weekend, painting Cupertino as a secretive company limited in its operational speed by obsessive top-down control.

That’s a misreading of the situation, and a serious strategic mistake. In fact, if Netflix misplays its cards, it could find itself Sherlocked.

Apple loses out to HBO on bid for J.J. Abrams’ new sci-fi series

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JJ Abrams
Abrams went with the established HBO over newcomer Apple.
Photo: Gage Skidmore/Wikipedia CC

Apple may have $268.9 billion in cash on hand, but it doesn’t get everything it wants. According to a new report, Apple lost out to HBO on acquiring a new original TV series written by J.J. Abrams, his first since 2008’s Fringe.

Called Demimonde the series is about a family whose mom winds up in a coma following a car crash, after which her daughter and husband are transported to another world to fight a monstrous, oppressive force. HBO is describing the series as, “an epic and intimate sci-fi fantasy drama.”

Top-rated UK TV exec in talks with Apple

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Apple original content
Jay Hunt, former creative content chief with Channel 4 in Great Britain, may join Apple's efforts to create original programming.
Photo: Edinburgh International Television Festival/YouTube

Apple is reportedly close to landing another heavy hitter to help build original content.

Jay Hunt, who recently left Great Britain’s Channel 4 after seven years as its chief creative officer, is in talks with Apple for an executive position, according to several British news sites that cover UK’s television industry.