| Cult of Mac

Verizon could bundle Apple One with its most expensive plan

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Verizon
Verizon's most expensive 5G plan could soon bundle Apple One for free.
Photo: Ed Hardy/Cult of Mac

Verizon could soon become the first U.S. carrier to bundle an Apple One subscription for free with one of its plans. The network operator reportedly plans to announce the offer alongside the iPhone 14 series.

Apple One subscription pricing starts at $14.95 per month in the United States for a single user.

Apple Music Live series returns Friday with Harry Styles show

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The first show in the returning Apple Music Live series features Harry Styles on Friday.
The first show in the returning Apple Music Live series features Harry Styles on Friday.
Photo: Apple Music

Apple has rebranded its Apple Music Live series and kicks off a new season with a live performance by Harry Styles in New York City on Friday, May 20.

Apple Music subscribers can tune into the live show and enjoy a seven-part video interview with Styles anytime.

Apple wants to make more money from streaming and advertising

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An Apple One bundle might be announced in September. Or October.
Eddy Cue wants Apple to make more money from its streaming and advertising businesses.
Photo: Ed Hardy/Cult of Mac

Eddy Cue, Apple’s SVP of Services, is reportedly looking to restructure the company’s offerings to make a more significant push in streaming and advertising.

Apple’s services business has been growing rapidly over the last few years. It currently boasts more than 825 million paid subscribers.

With Apple Fitness+ launching today, early reviews praise its excellent form [Updated]

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Apple Watch is key to the new Apple Fitness+ subscription service.
Apple Watch is key to the new Apple Fitness+ subscription service.
Photo: Apple

With Apple Fitness+ set to launch Monday, a handful of early reviews say the subscription service is a winner that makes fitness fun.

If you’ve got an Apple Watch and access to gym equipment in your home, it’s practically a no-brainer at $9.99 a month. Could this be a Peloton beater?

Apple One subscription isn’t fazed by different Apple IDs for Apple Music and iCloud

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An Apple One bundle might be announced in September. Or October.
Apple One is the Amazon Prime-style bundle for all your services in one.
Photo: Ed Hardy/Cult of Mac

The Apple One subscription bundle service promises to make your monthly Apple subs easier by rolling them into a simple, one-off payment. But what if your existing subscriptions, such as Apple Music and iCloud accounts, are tied to different Apple IDs?

Fortunately, Apple’s longest-serving employee, Chris Espinosa, says that poses no problem. “It manages that,” he wrote in response to a question on Twitter. “I just double-checked.”

Apple One is the Prime-style bundle that will lock us into Apple services

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Amazon Prime video
Can Apple follow the Amazon Prime formula?
Photo: Morning Brew/Unsplash CC

Apple One, which bundles several of the company’s vaunted services together, is a genius move. At best, it saves you money. At worst, it looks like it does.

I think it’s going to be a massive hit for Apple, and will provide a much-needed boost for struggling services like Apple News+ and Apple Arcade. However, it might cause some big headaches in Cupertino, too.

5 big takeaways from Apple’s September ‘Time Flies’ event

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The Apple September event had everything you could want
Important new products and services were all highlights of the Apple “Time Flies” September event.
Photo illustration: Cult of Mac/Apple

Apple executives took to virtual stages on Tuesday to unveil a parade of important new products at its “Time Flies” event. The much-anticipated Apple Watch made its debut, and a cheaper version too. And the iPad Air got a massive upgrade. Plus, there are new services and more.

Here’s why you shouldn’t overlook anything Apple just announced.