I want my Apple Music TV: Cupertino’s latest concept is fascinatingly retro

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MTV shirt
Is Apple reanimating the corpse of MTV?
Photo: Chris Benson/Unsplash CC

What’s old is apparently new. With Apple Music TV, the new streaming channel that plays music videos 24 hours a day, Cupertino created a 21st-century version of MTV that looks a lot like the 1980s.

The service — which is free to everyone in the United States, not just Apple Music subscribers — launched out of the blue Monday. More than a quarter century after the original MTV’s heyday, this is going to be fascinating to watch. Can it possibly work?