I know, you’re tired of hearing, “Frank Ocean’s new album is amazing!!!” Me too. I’m interested less in the album itself, and more in what it means for the future of music.
With a pair of Apple Music exclusives, Frank Ocean pulled a fast one on his old record label — and shook up the the entire record industry. It’s the latest indicator that Apple sits at the center of a rapidly evolving music industry, where rules and strategies are changing by the minute. Now everyone from Spotify to Universal Music Group is frantically trying to figure out what to do.
Apple Music may have come under fire from big-name Apple commentators but you can’t say that the service hasn’t delivered when it comes to artist exclusives.
Over the weekend, Dr. Dre announced on his Beats 1 show The Pharmacy what, for long-time hip-hop fans, may be the most exciting exclusive of all: His first album since 1999’s The Chronic 2001 is debuting on Apple Music and iTunes this Friday.