Apple’s retail origins were far less glossy than today’s glass shrines known as Apple Stores. If a dealer wanted to sell an Apple II in 1978, the fledgling computer company provided a 4-foot-by-5-foot acrylic sign in a metal frame. On the face was a rainbow Apple logo over the words “apple computer.” No capital letters.
Bidding on one of those original signs starts at $20,000 in an online auction that ends in three days.
A piece of a well-known story about Steve Jobs’ disdain for giving autographs goes on the auction block Thursday.
At the 2006 opening of an Apple Store in New York City, the Apple co-founder initially refused the request of a man in a wheelchair who had hoped Jobs would sign his copy of the premiere issue of Macworld magazine.
Jobs, according to witnesses, was joking when he said no. He eventually acquiesced and signed the magazine, “To Matt” followed by “steven jobs.” (He rarely used capital letters when signing his name.)
John Sculley may be best known to a generation of Apple fans as the CEO who made the company choose between him and Steve Jobs. But he’s also a successful investor, mentor and entrepreneur — as well as the person who increased Apple’s sales from $800 million to $8 billion during his decade at the top.
In an interview with Cult of Mac, Sculley, who ran Apple from 1983 to 1993, tells why he doesn’t wear an Apple Watch, makes the case that AAPL stock is undervalued, explains how the Steve Jobs movie twisted facts, and talks about his new book Moonshot and the future of entrepreneurism.