Cannes Lions hails Apple’s creative genius for advertising

By

2019 Creative Marketer of the Year
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple has received virtually every award there is for advertising and marketing, but one announced this week caught the company by surprise.

The Cannes Lions International Festival of Creativity announced it would award Apple Creative Marketer of the Year for 2019, a first for the company.

Today in Apple history: Apple’s ‘Get a Mac’ campaign comes to an end

By

Mac vs. PC
This was one of the best ad campaigns in Apple history.
Photo: Apple

May 21: Today in Apple history: Apple's Get a Mac ad campaign comes to an end May 21, 2010: Apple quietly ends its long-running, award-winning “Get a Mac” marketing campaign.

Debuting in 2006, the ads starred actor Justin Long as the cool, youthful Mac. Comedian John Hodgman portrayed the stuffy, awkward PC. Alongside the “Think Different” and the iPod “Silhouette” campaigns, “Get a Mac” will become one of the most fondly remembered extended ad campaigns in Apple history.

Today in Apple history: Apple pays $15 million to promote Mission: Impossible

By

Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Today in Apple history: Stephen Colbert shows off iPad early at Grammys

By

Stephen Colbert shows off a prerelease iPad during the Grammy Awards show.
Jay-Z didn't get one of these in his gift bag.
Photo: Grammys

February 1: Today in Apple history: Stephen Colbert shows off iPad early at the Grammys February 1, 2010: The tech-loving world goes into meltdown at the sight of Stephen Colbert using a prerelease iPad to read nominations during the Grammy Awards show.

“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”

The celebrity sneak peek is all part of Apple’s big (and wildly successful) plan to hype its upcoming tablet computer.

Apple hopes big discounts will boost slowing iPhone sales

By

Apple
Apple is changing up its sales strategy.
Photo: Apple

Apple is resorting to very un-Apple marketing strategies to try and bolster sales of this year’s new iPhones, a report claims.

These strategies include discount promotions via “generous” device buyback terms. The company is even moving marketing staff from other projects to try and come up with ways to move the iPhone XR and XS off the shelves. This could be proof positive that the new iPhones haven’t been selling as expected.

Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’

By

The Apple
Do you remember when Apple told you to think different?
Photo: Apple

September 28: Today in Apple history: Apple 'think different' television commercial says 'here's to the crazy ones' September 28, 1997: Apple debuts its iconic “Think different” television commercial, aligning the troubled computer company with some of history’s most famous freethinking rebels.

The most famous tagline in Apple history, “Think different” doesn’t just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.

Today in Apple history: Apple’s war with IBM commences

By

IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple-versus-PC feud.
Photo: Boffy B/Wikipedia CC

August 12: Today in Apple history: Apple's war with IBM commences August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes IBM to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.

Apple Music ad turns DJ Khaled’s toddler son into a star

By

DJ Khaled
Family and business with DJ Khaled and son, Asahd
Photo: Apple/YouTube

Apple and DJ Khaled made a commercial of true cross-promotion genius. Khaled gets to plug his latest single No Brainer by plugging Apple Music. Siri, HomePod and iPhone X also each get a turn to shine.

But stealing the minute-and-half show was Khaled’s toddler son, Asahd, who, with help from the voice of comedian Kevin Hart, is caught with an iPhone X in a highchair nagging his attorney to aggressively negotiate for more money.