Today in Apple history: Apple’s ‘Get a Mac’ campaign comes to an end

By

Mac vs. PC
This was one of the best ad campaigns in Apple history.
Photo: Apple

May 21: Today in Apple history: Apple's Get a Mac ad campaign comes to an end May 21, 2010: Apple quietly ends its long-running, award-winning “Get a Mac” marketing campaign.

Debuting in 2006, the ads starred actor Justin Long as the cool, youthful Mac. Comedian John Hodgman portrayed the stuffy, awkward PC. Alongside the “Think Different” and the iPod “Silhouette” campaigns, “Get a Mac” will become one of the most fondly remembered extended ad campaigns in Apple history.

Today in Apple history: Apple pays $15 million to promote Mission: Impossible

By

Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Today in Apple history: Stephen Colbert shows off iPad early at Grammys

By

Stephen Colbert shows off a prerelease iPad during the Grammy Awards show.
Jay-Z didn't get one of these in his gift bag.
Photo: Grammys

February 1: Today in Apple history: Stephen Colbert shows off iPad early at the Grammys February 1, 2010: The tech-loving world goes into meltdown at the sight of Stephen Colbert using a prerelease iPad to read nominations during the Grammy Awards show.

“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”

The celebrity sneak peek is all part of Apple’s big (and wildly successful) plan to hype its upcoming tablet computer.

Best (and most memorable) Apple ads of 2017

By

Best Apple ads of 2017
From AirPods to iPhone X, Apple sold us the goods in 2017.
Photo: Apple

Cult of Mac's 2017 Year in Review Apple’s pretty darn good when it comes to advertising, and 2017 was no exception. Whether it was Portrait mode, AirPods or the iPhone X, creatives working on Apple ads found new and exciting ways to sell us on Cupertino’s latest innovations.

Check out our picks for the year’s best Apple ads below.

Let Apple take you on an iPhone X guided tour

By

Guided tour of iPhone X on YouTube
Are you ready for a guided tour of iPhone X?
Photo: Apple

Upgrading to iPhone X means facing a learning curve. Since Apple’s futuristic phone forgoes the familiar home button, iPhone X owners must learn a bunch of gestures.

Apple wants to make the transition as smooth as possible, so the company just uploaded a video to ease the pain of any iPhone X owner shellshocked by all that bright, shiny newness.

Why Apple short-circuited the media machine for iPhone X reviews

By

Apple's new strategy for iPhone X reviews blew up the system.
Apple's new strategy for iPhone X reviews blew up the system.
Photo: Gerd Altmann/Pixabay CC

Anybody who thinks Apple can’t innovate should look in awe at the fecal hurricane whipped up by the company’s unorthodox iPhone X marketing plan.

By giving popular YouTubers early access to the next-gen iPhone, and allowing them to “scoop” the old-school journalists traditionally granted such preferential treatment, Cupertino upended the typical review cycle.

Apple apparently bruised a few fragile egos in the process. Frankly, it’s hilarious watching the ensuing media meltdown.

Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’

By

The Apple
The whole world started to "Think Different" on this day in 1997.
Photo: Apple

September 28 Today in Apple history September 28, 1997: Apple debuts its iconic “Think different” television commercial, aligning the troubled computer company with some of history’s most famous freethinking rebels.

The most famous tagline in Apple history, “Think different” doesn’t just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.

The next Apple Watch could empty my pockets — in a good way

By

Hopefully I won't have to carry this stuff around with me thanks to Apple Watch Series 3
Hopefully I won't need to carry this stuff around after Apple Watch Series 3 arrives.
Photo: Graham Bower/Cult of Mac

The latest rumors about the next-generation Apple Watch indicate it might come with LTE cellular data in a slick new design. But Apple Watch already offers data connectivity via iPhone, and Cupertino’s marketing tends to focus on benefits, not features. So how will Apple craft a new product story around built-in cellular?

My guess is it will all be about replacing the need for a very old technology: pockets. Apple Watch Series 3 will move all the contents of our pockets into the cloud.

Today in Apple history: Apple’s war with IBM commences

By

IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple versus PC feud.
Photo: Boffy B/Wikipedia CC

August 12 Today in Apple history August 12, 1981: The launch of the IBM Personal Computer ignites the long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes IBM to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.