Today in Apple history: Apple’s ‘Get a Mac’ campaign comes to an end

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Mac vs. PC
This was one of the best ad campaigns in Apple history.
Photo: Apple

May 21: Today in Apple history: Apple's Get a Mac ad campaign comes to an end May 21, 2010: Apple quietly ends its long-running, award-winning “Get a Mac” marketing campaign.

Debuting in 2006, the ads starred actor Justin Long as the cool, youthful Mac. Comedian John Hodgman portrayed the stuffy, awkward PC. Alongside the “Think Different” and the iPod “Silhouette” campaigns, “Get a Mac” will become one of the most fondly remembered extended ad campaigns in Apple history.

Today in Apple history: Apple pays $15 million to promote Mission: Impossible

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Sadly, Apple's Mission: Impossible deal doesn't quite work out as planned.
Sadly it doesn't quite work out as planned.
Photo: Paramount

April 18: Today in Apple history: Apple pays $15 million for Mission: Impossible movie tie-in April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.

Designed to promote the PowerBook, which Cruise uses in the spy flick, the marketing campaign comes at a particularly bad time. With Apple attempting to climb back into the black after reporting its largest quarterly loss ever, the company is in the middle of trying to perform its very own impossible mission. And that’s just the start of the problems.

Today in Apple history: Stephen Colbert shows off iPad early at Grammys

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Stephen Colbert shows off a prerelease iPad during the Grammy Awards show.
Jay-Z didn't get one of these in his gift bag.
Photo: Grammys

February 1: Today in Apple history: Stephen Colbert shows off iPad early at the Grammys February 1, 2010: The tech-loving world goes into meltdown at the sight of Stephen Colbert using a prerelease iPad to read nominations during the Grammy Awards show.

“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”

The celebrity sneak peek is all part of Apple’s big (and wildly successful) plan to hype its upcoming tablet computer.

Apple pulls off ingenious trick with AirPods Pro billboards

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Apple pulled off an ingenious trick with its AirPods Pro billboards
Breaking news: Apple's pretty great when it comes to marketing.
Photo: Apple

Question: How do you get billboards for a new product up as quickly as possible after launch, without spoiling Apple’s perfectly orchestrated unveiling? Answer: You put up the billboard, then add the product afterward.

If that sounds like way too much effort, we’re guessing you won’t be hearing back from Apple about your marketing job application anytime soon.

The secret to Apple’s sales success [Live from Cupertino book excerpt]

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All great presentations begin with a Sharpie and then a Mac. A
All great presentations begin with a Sharpie (and then a Mac).
Photo: Michael Hageloh

Excerpted from Live from Cupertino: How Apple Used Words, Music, and Performance to Build the World’s Best Sales Machine by Michael Hageloh and Tim Vandehey.

Prologue: What were once devices are now habits

When I set out to write this book, one of my goals was to see if I could insult fifty million people in one sentence. Here goes. Years ago, before I was excommunicated from New York City and became a resident of Texas (a state so backward that someone in our town once asked my wife and me if being Jewish was like being Catholic), I lived in Florida, which is so appealing to the unbalanced that when I took the “Florida Challenge” (where you google “Florida man” and your birthday to see what kind of headlines pop up) for April 24, the first result read, “Florida man kisses venomous snake and is immediately bitten on the lips.”

Mission accomplished. Now, let’s move on.

Today in Apple history: ‘Here’s to the crazy ones’ who ‘think different’

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The Apple
Do you remember when Apple told you to think different?
Photo: Apple

September 28: Today in Apple history: Apple 'think different' television commercial says 'here's to the crazy ones' September 28, 1997: Apple debuts its iconic “Think different” television commercial, aligning the troubled computer company with some of history’s most celebrated freethinking rebels.

The most famous tagline in Apple history, “Think different” doesn’t just articulate how Cupertino differs from its competitors. It also highlights how Apple, under the leadership of Steve Jobs, will forge a future far different from its floundering, money-losing days of the early 1990s.

Stop Apple’s spam notifications with this hidden setting

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Nobody likes spam. Here's how to stop Apple spam notifications, i.e. marketing notifications.
Nobody likes spam. Nobody.
Photo: Jesper Sehested/Flickr CC

On a podcast this week, I heard the hosts complaining that they get all kinds of spam notifications from Apple. Their iPhones pop up promotional alerts about Apple Pay, apps, Apple Music, Apple Pay, podcasts and more.

“WTF?” I thought, because I don’t get anything like that. I checked through my notification preferences, sure that I’d find something in there, but no. So why wasn’t I getting all this Apple spam?

Because Apple hid the setting. You can turn off all those junky Apple spam notifications. You just have to know where to look.

Today in Apple history: Apple’s war with IBM commences

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IBM PC 5150: The IBM Personal Computer
This unassuming IBM Personal Computer started the Apple-versus-PC feud.
Photo: Boffy B/Wikipedia CC

August 12: Today in Apple history: Apple's war with IBM commences with IBM Personal Computer launch August 12, 1981: The launch of the IBM Personal Computer ignites a long-running Apple-versus-PC rivalry.

Secure in the Apple II’s technical superiority over the new PC, Apple welcomes International Business Machines to the personal computing party in the pages of The Wall Street Journal. Things won’t stay positive for long.

Cannes Lions hails Apple’s creative genius for advertising

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2019 Creative Marketer of the Year
Spike Jonze created Apple's most celebrated ad of 2018.
Photo: Apple

Apple has received virtually every award there is for advertising and marketing, but one announced this week caught the company by surprise.

The Cannes Lions International Festival of Creativity announced it would award Apple Creative Marketer of the Year for 2019, a first for the company.