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Today in Apple history: Terrible quarter marks the end for Gil Amelio as CEO


Apple losses Gil Amelio
Apple wasn't always a global behemoth.
Image: Ste Smith/Cult of Mac

June 27: Today in Apple history: Terrible quarter marks the end for Apple CEO Gil Amelio June 27, 1997: The last day of another disappointing quarter brings an end to CEO Gil Amelio’s 500 days running Apple.

The $56 million quarterly loss contributes to an overall deficit of $1.6 billion during Amelio’s reign. The slump effectively wipes out every cent of profit Cupertino earned since fiscal 1991. After losing money for six out of the last seven quarters, Apple seems past the point of no return.

Can a social media guru extinguish Siri’s tire fire of complaints?


Siri Alexa in voice report
Apple is hiring someone to track what everyone says about Siri.
Photo: Apple

Corporation ISO very patient person to listen to endless complaints about its digital assistant. No phonies.

Apple really did post a job opening for someone to monitor what people are saying about Siri, with an eye to turning complaints into improvements to this beleaguered voice-driven assistant.

Jony Ive is so design obsessed he sleeps on iPhone factory floors


Apple Industrial Design Book
Apple’s chief design officer says secrecy is critical to creating great products.
Photo: YouTube

Jony Ive designs all iPhones, iPads, and Macs, and he says in a new interview that he’s a hands-on part of the creation process all the way through, not just a guy who makes sketches. Apple’s top designer also talks about his relationship with former Apple CEO Steve Jobs.

Apple tops list of most admired companies for 10th year running


Apple is worth more than the entire US energy sector combined
Fortune likes a company with a fortune. Who would have thought it?
Photo: Ste Smith/Cult of Mac

Apple once again tops Fortune’s annual list of the world’s admired companies.

Other tech companies in the top 10 include Amazon (No. 2), Alphabet (No. 6), Facebook (No. 9) and Microsoft (No. 10). The company that’s nowhere in sight? Samsung, which is coming off a disastrous year in which its Note 7 smartphones exploded and had to be recalled.

For Apple, on the other hand, this marks the 10th year in a row at the top of the list. Do you think Tim Cook gets bored of winning at some point?

Report card: How has Tim Cook fared after five years as CEO?


Tim Cook has now been officially running Apple for half a decade.
Photo: Jim Merithew/Cult of Mac

The flip side to the news that today marks five years since Steve Jobs resigned as Apple CEO is the fact that it also marks Tim Cook’s ascendance to Apple’s top position.

So how has Cook done at the seemingly impossible task of following one of the most-revered business executives in history? Putting on our teacher hats and picking up our best red marking pens, here’s how Tim Cook’s report card reads so far.

Apple’s management shake-up could make great gadgets even greater


New titles and responsibilities in management could reshape Apple.
New titles and responsibilities in management could reshape Apple.
Photo: Jim Merithew/Cult of Mac

Apple made some promotions and tweaked the responsibilities of some of its managers Thursday. Companies do it all the time without much notice or disruption to the goods and services they create.

But this is Apple. Any change in the way it does business could ultimately change our experiences with its product. That is the point behind CEO Tim Cook shifting and shoring up duties for some of his closet managers.