The biggest takeaways from Apple’s tiniest keynote in years

By

A size for every hand.
A size for every hand.
Photo: Apple

Evolution, not revolution, was the tone of today’s low-key Apple event. Smaller is better, says Apple, with two big product “reveals” that show off compact new devices with impressive internals.

While most of the announcements today have already been discussed and dissected, like the 4-inch iPhone SE, new Apple Watch bands and a smaller 9.7-inch iPad Pro, there were a couple of surprises.

Here are the biggest takeaways from Apple’s oddly low-key “Let us loop you in” event.

Liveblog: Apple loops us in with the iPhone SE and 9.7-inch iPad Pro

By

Apple event let us loop you in
Get ready for a new iPhone and iPad.
Photo: Apple

The first big Apple media event of 2016 is finally here.

Months of rumors, speculation and anticipation have been leading up to Apple’s “Let us loop you in” event this morning, at which the company is expected to unveil a new 4-inch iPhone, a new iPad Pro model, and some Apple Watch hardware.

Tim Cook and the rest of the Apple crew are set to take the stage at 10 a.m. Pacific and Cult of Mac will be here to liveblog the festivities. Will there be a “one more thing” at the end to make this a truly unforgettable event? Come follow along with us below:

How to watch the Apple event on March 21

By

ipad-pro

Monday, March 21, will be a big day for Apple, with possible reveals of a budget 4-inch iPhone SE, a 9.7-inch iPad Pro and maybe even some new Apple Watch bands ahead of the second iteration of Apple’s wrist computer.

Want to watch the Apple event live? Here’s how you do it on any of your Apple devices (and even a PC).

Note: Monday’s Apple event starts at 10 a.m. Pacific. Cult of Mac’s liveblog will start serving up color commentary an hour before that, so don’t be late!

Apple’s iPhone 6s keynote is even more magical as a musical

By

Tim cook
Just when you thought Apple's keynote couldn't get any more memorable.
Photo: Apple

Apple’s keynotes typically give you plenty worth singing about, and for “Song-A-Day” YouTuber Jonathan Mann, that’s reason enough to bust out new tunes.

Mann, whose catchy jingles once made Steve Jobs dance, always puts together a musical remix following Apple events, and this week’s jam-packed keynote is no exception.

If you don’t have time to sit through the entire 2-hour-plus event, or simply want to relive the most memorable lines with a catchy electronic backing, this is the video for you. Check it out below:

Speed through Apple’s WWDC 2015 keynote in less than 3 minutes

By

Will we see a
What was Tim Cook's "one more thing" at WWDC 2015? Find out in less than three minutes with Cult of Mac's keynote supercut.
Photo: Apple

Not everybody has two-and-a-half hours to watch an Apple event. Tim Cook and crew delivered tons of updates at the kickoff for this year’s Worldwide Developers Conference, and you can speed through all the news with this WWDC 2015 keynote supercut.

It’s just two-and-a-half minutes long!

What to expect from WWDC 2015

By

New titles and responsibilities in management could reshape Apple.
The countdown to WWDC 2015's big revelations begins.
Photo: Jim Merithew/Cult of Mac

With the Worldwide Developers Conference less than a week away, we’ve already got a pretty good idea about what Apple will reveal at this year’s conference.

The company focuses on developer-related products at the conference, but there are plenty of goodies that normals will go crazy for too, like the bevy of improvements coming to iOS 9, a new Apple TV and maybe even a new music streaming service.

Here’s what to expect from WWDC 2015, which runs June 8 to 12 at Moscone Center in San Francisco. (Cult of Mac will be liveblogging the Apple keynote, which starts at 10 a.m. Pacific next Monday, so be sure to check back then for news and instant analysis.)

What if Steve Jobs had introduced the Apple Watch?

By

post-324572-image-8d267c37138394b1f0d5aa08666e4cb6-jpg
Steve Jobs would have sold the hell out of the Apple Watch.

According to Jony Ive, the Apple Watch project was first touted shortly after Steve Jobs passed away in 2011. But what would it have been like had Apple’s legendary co-founder lived to see the arrival of Apple’s debut into the smartwatch market?

To give us an idea, one dedicated Apple fan cut up and reassembled old “Stevenote” speeches to piece together an Apple Watch ad narrated by Jobs himself. Considering that it relies on old sound bytes about unrelated products, it actually works.

Check it out below. Bonus points if you can work out where each of the quotes originally came from!

The 7 biggest shockers from Apple’s ‘Spring Forward’ event

By

Only the sticker shock mattered. Photo: Apple
Only the sticker shock mattered. Photo: Apple

The biggest surprise about today’s big Apple Watch event? That Cupertino’s upcoming wearable didn’t really steal the show.

We got a few new details about the smartwatch, but Tim Cook and crew really blew our minds with several other big announcements. Here are the most important revelations from the show at San Francisco’s Yerba Buena Center for the Arts.