Apple won’t say how many iPhones it sold, but here’s a good guess

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Long-term iPhone XR demand could eventually lead to greater sales than the iPhone XS.
iPhone sales last quarter were down considerably year-over-year. But the company’s other products did quite well.
Photo: Apple

Not included in the Q4 financial results Apple just announced was the number of iPhone units sold. An analyst firm quickly filled in the gap, estimating that 65.9 million iOS handsets shipped in the last quarter of 2018, down significantly.

This is the first quarterly earnings announcement in which Apple didn’t reveal how many iPhone, Mac, and iPad units it had sold.

Shark Tank investor bites into Apple over lack of transparency

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Kevin O'Leary
It will take a lot for "Mr. Wonderful" to buy Apple stock again.
Screen shot: CNBC

Entrepreneur and Shark Tank investor Kevin O’Leary said it “took seconds” to sell off his Apple stock after hearing company executives announce the tech company would no longer disclose units sold.

The self-named “Mr. Wonderful” said he was listening in on Apple’s Q4 earnings call on Nov. 1 and was shocked as CEO Tim Cook described unit sales like a shopping cart. The items in the cart aren’t as important as the total bill of sale, Cook said.

Why $1 trillion milestone changes the way Apple is valued

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Apple adds 5 new vice presidents to its executive lineup
Apple adds 5 new vice presidents to its executive lineup
Photo: Lyle Kahney/Cult of Mac

How high can Apple’s market value go? Less than a week after it became the first company to hit the $1 trillion mark, venture capitalist Gene Munster predicts that Apple’s value will continue to climb.

What makes Apple unique to investors, Munster said, is how its hardware seems to work as a subscription business. Many iPhone users, for example, upgrade to a newer handset every two or three years.