To promote his new design book, Jony Ive has made a video giving a very rare peek inside Apple’s ultra-secretive design studio.
The video is only the second one that I know of that shows the inside of the “studio behind the Iron Curtain” — so called because it’s so sealed off from the outside world. (The other was last year’s 60 Minutes episode).
While watching it, I recognized a lot of details that I mention in my book about Jony Ive but I don’t think are generally well-known. So I screenshot the video and made a few notes. Warning: This one’s for the design nerds.
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