Jerry Manock is one of the great unsung heroes of Apple design. As the father of Apple’s Industrial Design Group, Manock made an indelible contribution to the company’s long line of hit products.
He may not be a household name like Jony Ive, but, starting with the Apple II, Manock played a massive role in making the company what it is today. In an exclusive interview with Cult of Mac, the 76-year-old industrial designer recounts many colorful stories about Cupertino’s past — including one that shows even Steve Jobs got nostalgic.
While watching it, I recognized a lot of details that I mention in my book about Jony Ive but I don’t think are generally well-known. So I screenshot the video and made a few notes. Warning: This one’s for the design nerds.
The various auto designers and experts interviewed by Motor Trend speculate that Apple will try to redefine the car “experience.” They talk about stuff like acoustics, and look and feel, rather than specs like miles per gallon or engine torque.
They predict that Apple will bring a better “user experience” to the car of the future, not just a better physical product.
This reminded me of interviewing Apple’s designers for my Jony Ive book. They explained that the design group takes exactly this approach when thinking about new Apple products. Instead of starting with chip speeds or screen resolutions, they begin by asking each other how the new product should make the user feel.
The departure of veteran Apple industrial designer Daniel Coster is significant because, like the Mafia, no one ever leaves Jony Ive’s design studio.
Coster, a core member of Apple’s design team for more than 20 years, is perhaps only the third member of Ive’s tight-knit industrial design group to leave in almost two decades. And one of the others died.