The AirPods Max case may look odd, but the designers point out it’s very efficient. Photo: Apple
AirPods Max are controversial for a number of reasons. For one, there’s the $550 price tag. But the odd-looking case Apple designed for these over-the-ear headphones also drew plenty of mockery.
The designers of AirPods Max defended their creation in an interview published Thursday.
Apple’s first proper industrial designer, Jerry Manock crafted the look of the Macintosh and other memorable computers. Photo courtesy Jerry Manock
Jerry Manock is one of the great unsung heroes of Apple design. As the father of Apple’s Industrial Design Group, Manock made an indelible contribution to the company’s long line of hit products.
He may not be a household name like Jony Ive, but, starting with the Apple II, Manock played a massive role in making the company what it is today. In an exclusive interview with Cult of Mac, the 76-year-old industrial designer recounts many colorful stories about Cupertino’s past — including one that shows even Steve Jobs got nostalgic.
Miklu Silvanto, who joined Apple in October 2011, is leaving the company to join Airbnb. Photo: Airbnb
Another Apple industrial designer is leaving Jony Ive’s iconic design team. Miklu Silvanto, who joined Apple in October 2011, is joining Airbnb’s new offshoot design studio Samara.
In his new role, Silvanto will help design future house prototypes. Samara has hired a number of experts in disciplines ranging from industrial design to roboticists and urban planners.
While watching it, I recognized a lot of details that I mention in my book about Jony Ive but I don’t think are generally well-known. So I screenshot the video and made a few notes. Warning: This one’s for the design nerds.
Not a single detail goes unnoticed at Apple. Photo: Apple
Going inside Apple’s design lab is a rare privilege some Apple execs don’t even get, but Jony Ive is giving the world a glimpse inside his lab to celebrate the company’s new book.
In Apple’s latest video, Jony Ive’s disembodied voice floats through his Industrial Design Studio while describing the processes for making the company’s iconic gadgets. Shots of Apple’s prototyping machines can be seen, as well as the product benches where every single detail of a product is analyzed and reconsidered.
The various auto designers and experts interviewed by Motor Trend speculate that Apple will try to redefine the car “experience.” They talk about stuff like acoustics, and look and feel, rather than specs like miles per gallon or engine torque.
They predict that Apple will bring a better “user experience” to the car of the future, not just a better physical product.
This reminded me of interviewing Apple’s designers for my Jony Ive book. They explained that the design group takes exactly this approach when thinking about new Apple products. Instead of starting with chip speeds or screen resolutions, they begin by asking each other how the new product should make the user feel.
And thinking about this made me realize why Jony Ive has a chauffeur. It’s not because he’s a one percenter. It’s about Project Titan, Apple’s future car.
Daniel Coster, fourth from left, is leaving Apple's vaunted industrial design team. Photo: Leander Kahney/Cult of Mac
The departure of veteran Apple industrial designer Daniel Coster is significant because, like the Mafia, no one ever leaves Jony Ive’s design studio.
Coster, a core member of Apple’s design team for more than 20 years, is perhaps only the third member of Ive’s tight-knit industrial design group to leave in almost two decades. And one of the others died.