A government minister is “confident” that Apple will double or even triple the amount of money it has invested in India in the coming years. It’s expanding iPhone assembly in the subcontinent, and production of other devices there is expected to begin soon.
Apple CEO Tim Cook met with India’s Prime Minister Narendra Modi on Wednesday. It’s part of a busy agenda for the executive, including opening two Apple stores — the first in the subcontinent. But that’s just a small part of his activities as the executive traveled around to highlight how Apple products are being used in India.
Cook posted tweets from all the many events and meetings.
Apple’s first retail store in India opened its doors to shoppers Tuesday, and CEO Tim Cook showed up to celebrate. Apple BKC — housed in an energy-efficient structure with some stunning architectural details — is located inside Jio World Drive, a huge shopping complex in Mumbai, Maharashtra.
The Indian store opening marks an important milestone for Apple, as it seeks to expand its retail and manufacturing presence in the world’s most populous country.
Apple is asking its suppliers to move production of AirPods and Beats from China to India. This is the first time the company is looking to manufacture its wireless earbuds in the South Asian country.
The Cupertino giant has been heavily diversifying its supply chain recently and reducing its reliance on China. The company had already moved a portion of AirPods production from China to Vietnam in 2019.
J.P. Morgan analysts believe Apple could move 25% of iPhone production to India by 2025. The Cupertino giant has already moved a part of iPhone, iPad, and MacBook production outside China in recent years.
Apple is diversifying its supply chain and wants to reduce its reliance on China as a production hub.
Foxconn will begin shipping the iPhone 14 from its assembly plant in India almost as soon as its Chinese plant starts shipping Apple’s next smartphone, according to an industry analyst. This is apparently a sign that Apple is decreasing its dependence on China.
And Foxconn is reportedly building up its assembly capacity in India.
Apple’s long struggle to open a retail store in India isn’t over yet. The iPhone-maker had planned to throw open the doors of a brick-and-mortar location in Mumbai in 2021, but it’s now reportedly been delayed by COVID-19.
Apple became a trillion-dollar tech giant thanks to its deep and intricate ties to China for manufacturing and component supplies.
But a coronavirus that began in China has left that giant a little shaky on its feet and dizzy from renewed questions over why Apple hasn’t developed a more diverse strategy for building the world’s most popular personal computing devices.
It’s definitely not from a lack of trying as pointed out Thursday in an article by The Information, which took a deep-dive into Apple’s arduous path through India.