Why Apple needs outside help to create hit products [Opinion]

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Apple’s first AR headset could launch in 2022, AR glasses in 2023
Apple may need a little help polishing its glasses
Concept: Taeyeon Kim

Recent rumors suggest that Apple is leaning on another company to help develop its highly anticipated augmented reality headset. At first, I thought that sounded crazy. Apple Glasses look set to be the company’s biggest new product launch since Apple Watch. Surely Cupertino would keep development of something that important in-house?

But when you look back over Apple’s history of joint ventures, it starts to make more sense. Apple tends to partner with third-parties in very specific circumstances — and Cupertino knows exactly what it’s doing.

Apple’s 2020 vision: Whole lotta hardware [Cult of Mac Magazine 320]

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Apple's 2020 vision: Whole lotta hardware
Next year looks like it's going to be a blockbuster.
Cover: Leander Kahney/Cult of Mac

If the rumors prove true, next year will bring a wave of new Apple hardware. We’re talking a major iPhone revamp, new Macs and Apple Watches, and even (possibly) augmented reality glasses.

Read all about the latest Apple hardware rumors and predictions in this week’s Cult of Mac Magazine. Download it free from the iOS App Store. The latest issue also explains why we’re hooked on Apple Arcade, along with reviews of several tasty bits of gear. Plus, as usual, you’ll find how-tos for iPhone, Apple Watch and other Apple products.

Bonus: Enter our Apple giveaways

Enter our latest giveaways for your shot at winning some awesome Apple gear. First, we’re giving away a great prize consisting of an iPhone 11, AirPods and a custom Belkin charging pad. And second, our Apple Watch Series 5 giveaway ends next week. Enter both giveaways now!

Facebook eyes 2023 launch for smart glasses project

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Facebook messaging apps
Zuckerberg has reportedly asked that the project be made a priority.
Photo: Facebook

Apple’s long-rumored AR glasses project could get some competition from the world’s biggest social network company.

Facebook is reportedly developing its own augmented reality glasses. The social network recently struck a partnership with Ray-Ban parent company Luxottica to speed the product along, according to a new report.

No, Apple hasn’t canceled its AR glasses project

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Apple glasses
Apple Glasses could be the next big thing.
Photo: Martin Hajek

Production of Apple’s upcoming augmented reality glasses has supposedly been “terminated,” according to one of the worst sources of Apple rumors on the internet.

A number of websites have taken DigiTimes’ dubious report of the canceled Apple smart glasses as fact. However, after digging into iOS 13’s assets, one of the best Apple sleuths in the world says there’s still a lot of evidence that the AR glasses might come even sooner than expected.

Google takes aim at enterprise with new $999 Glass headset

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Google
Say hello to Google Glass Enterprise Edition 2.
Photo: Google

Google Glass is officially moving out of Alphabet’s “moon shot factory” to become an official Google product.

The search engine giant revealed its new Glass Enterprise Edition 2 spectacles today only instead of trying to reach mass appeal with consumers, Google is focused solely on making Glass great for businesses.

This Apple Lens concept is so ugly I can’t look away

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Apple Lens
These Apple Lenses are waterproofed with style.
Photo: Antonio De Rosa

Some pretty bad Apple Glasses concepts have graced the homepage of CultofMac over the last two years but this one might be the ugliest one yet. Most concepts go over-the-top with unrealistic tech features. This one has plenty of that, all wrapped up in some Neo Art Deco-style shades that somehow manage to look dorkier than the Microsoft HoloLens. It’s so bad, I’m absolutely fascinated.

If Apple’s long-rumored augmented reality headset looks anything like this we’re going to have to stage a intervention in Jony Ive’s design lab.

Warning — You can’t unsee this video:

Leaked images of second-gen Google Glass reveal USB-C upgrade

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technoblog
Say hello to the new Google Glass.
Photo: Tecnoblog

Google Glass is set to get an upgrade later this year for enterprise users and it looks like USB-C charging will be one of the big new features.

Leaked images of the second-generation Google Glass for enterprise surfaced on the web today. The images show that Google is ditching its magnetic cable charging system in favor of a single quick-charging port.

Take a closer look:

Apple buys startup that builds AR headset displays

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Apple glasses
Apple AR glasses just became more likely.
Photo: Martin Hajek

Apple just dropped a big clue that it’s planning to make a pair of augmented reality glasses with its latest acquisition.

The company confirmed this week that it purchased a Colorado-based startup called Akonia that’s focused on making lenses for wearable headset displays and it could help Apple create thin, transparent smart glass lenses with vibrant full colors.

Crazy GIF shows how iPhone X may pave the way for Apple Glasses

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smart glasses
Will smart glasses replace iPhone as our main communication device?
Photo: uMake

The iPhone X’s ugly notch could pave the way for Apple to dominate the smart glasses market.

Augmented reality glasses are poised to become the hottest tech gadget of the next decade and Apple’s already laying the foundation with the iPhone X. It may not seem like the two will be directly related, but this clever concept shows how the key lays in the TrueDepth camera hidden in the notch.

Check it out:

These smart glasses get me excited about how cool Apple Glasses could be

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Trying out the Vuzix Blade augmented reality smart glasses at Mobile World Congress 2018.
The Vuzix Blade AR smart glasses offer a glimpse of the future.
Photo: Graham Bower/Cult of Mac

Mobile World Congress 2018 BARCELONA, Spain — The best product I’ve tried out at this year’s Mobile World Congress is the Vuzix Blade AR glasses. These smart specs superimpose a sharp, high-definition display over your regular vision, making real life resemble an awesome Xbox game.

The Blade basically delivers on everything that Google Glass tried to do, but without sucking. I was skeptical about the rumors that Apple is developing its own augmented reality glasses. But what I saw through the lens of a Vuzix Blade showed me how far this technology has come — and just how cool Apple AR glasses could be.