Apple names senior exec to promote its augmented reality initiatives

By

There are plenty of AR apps but few people have heard of them. An Apple veteran has been tasked with changing that.
Frank Casanova is Apple's new AR boss.
Photo: Apple

Apple’s augmented reality efforts have a new spokesperson. Frank Casanova has been named head of marketing for Apple’s AR offerings.

Apple has been hard at work in this area for years, but its developer tools and the resulting AR apps haven’t attracted significant attention. Perhaps that’s why there’s a new senior director in charge of promoting them.

Tim Cook hypes up new retail boss in email to employees

By

Apple’s new Senior Vice President of Retail + People Deirdre O’Brien with Tim Cook.
Apple’s new Senior Vice President of Retail + People Deirdre O’Brien with Tim Cook and her predecessor, Angela Ahrendts.
Photo: Apple

Apple‘s CEO told his employees that the company’s new head of retail sales is “one of Apple’s most passionate and experienced advocates for our customers and employees.” Tim Cook also highlighted Deirdre O’Brien’s previous experience with Apple retail operations.

These comments came in an email sent this morning to retail emplyees.  The full text of this is now available.

Today in Apple history: Tim Cook becomes Apple’s chief operating officer

By

Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

Spotify swipes a major player from Apple Music

By

Apple Music
Although Apple Music' subscriber base is growing steadily, there have been two high-profile executive departures in a week.
Photo: Apple

The head of Hip-Hop/R&B Programming at Apple Music, Carl Chery, is reportedly headed for rival Spotify. 

Chery worked for Apple since 2014, and was responsible for helping to launch the careers of Cardi B, Bryson Tiller, Post Malone, and others.

Today in Apple history: Future Apple CEO John Sculley is born

By

Fremont, California, 1990.
John Sculley in Fremont, California, 1990.
Photo: Doug Menuez/Fearless Genius

April 6: Today in Apple history: Apple CEO John Sculley born April 6, 1939: John Sculley is born in New York City. He will grow up to be hailed as a business and marketing genius, eventually overseeing Apple’s transformation into the most profitable personal computer company in the world.

After a remarkable stint as president of Pepsi-Cola, Sculley will take over as Apple’s third CEO in 1983. He runs Apple for a 10-year period, guiding the creation of the revolutionary Newton MessagePad. During Sculley’s decade at the helm, Apple sells more personal computers than any other company. But most people still remember him for his role in kicking Steve Jobs out of Apple.

Apple steals Google’s AI wiz to make Siri smarter

By

John Giannandrea
Starting today, John Giannandrea heads the team improving the Siri voice assistant.
Photo: Google

John Giannandrea used to run Google’s artificial intelligence division, but now he works for Apple. He’s leading the drive to make the company’s Siri voice assistant smarter, a goal many would agree is overdue.

This is the most high-profile move yet in Apple’s ongoing drive to hire more talent for the Siri team.

10 things we learned from Tim Cook’s most revealing interview yet

By

Tim Cook
Tim Cook had a lot to say.
Photo: Jim Merithew/Cult of Mac

Due to Apple’s secrecy, and the company’s marketing-driven need to stay “on message,” interviews with senior execs can often be frustratingly free of revelations. That’s not the case with the recent in-depth interview the Washington Post did with CEO Tim Cook, however.

Here are the 10 most interesting tidbits we learned from Cook’s most revealing chat yet.

Apple could be forced to add more ‘executives of color’

By

diversity Apple
Apple is stepping up its pro-diversity game.
Photo: Apple

Apple could be forced to add more non-white executives and directors, due to a proposal put forward by an investor who thinks the current makeup of Apple execs is “a little bit too vanilla.”

The possible pro-diversity push was reportedly prompted after the son of investor Antonio Avian Maldonado II, who owns just 645 Apple shares, asked why nearly everyone on Apple’s board of directors was white.