Today in Apple history: Tim Cook becomes Apple’s chief operating officer

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Cook
Tim Cook was on his way to the top spot at Apple.
Photo: Jim Merithew/Cult of Mac

October 14: Today in Apple history October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer, continuing an upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

As Tim Cook nears a decade at the helm, Apple focuses on who’ll take over

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Tim Cook WWDC
Who will be Apple's next CEO?
Photo: Apple

Much of Apple’s senior team, including 59-year-old CEO Tim Cook, are of a similar age. That means they’re probably not going to be in their roles for too many more years.

As Cook approaches a decade at the helm of Apple, a Friday report from Bloomberg claims that he and his team are “increasingly focused” on succession planning. That means cultivating its “next class of top managers” who could take the helm of the world’s most valuable company.

Phil Schiller’s new role as Apple Fellow means big promotion for Joz

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Phil Schiller
Schiller has guided Apple's marketing efforts for more than 30 years.
Photo: Apple

Apple on Tuesday said that Phil Schiller, the company’s senior vice president of worldwide marketing, will move on to become an Apple Fellow.

Schiller continues to report directly to Apple CEO Tim Cook in his new position, which involves leading the App Store and Apple Events. Greg “Joz” Joswiak takes up Schiller’s previous role.

Christie Smith, Apple’s VP of inclusion and diversity, leaves the company

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diversity Apple
Diversity is one of Apple's biggest strengths, says Tim Cook.
Photo: Apple

Christie Smith, Apple’s vice president of inclusion and diversity, has left the company after two-and-a-half years in the role. Smith worked under Apple’s SVP of Retail and People Deirdre O’Brien.

Smith’s departure was reported by Bloomberg and confirmed by Apple. Her departure had been planned for a couple of months, but Tuesday was her last day.

Today in Apple history: Future Apple CEO John Sculley is born

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Fremont, California, 1990.
John Sculley in Fremont, California, 1990.
Photo: Doug Menuez/Fearless Genius

April 6: Today in Apple history: Apple CEO John Sculley born April 6, 1939: John Sculley is born in New York City. He will grow up to be hailed as a business and marketing genius, eventually overseeing Apple’s transformation into the most profitable personal computer company in the world.

After a remarkable stint as president of Pepsi-Cola, Sculley will take over as Apple’s third CEO in 1983. He runs Apple for a 10-year period, guiding the creation of the revolutionary Newton MessagePad. During Sculley’s decade at the helm, Apple sells more personal computers than any other company. But most people still remember him for his role in kicking Steve Jobs out of Cupertino.

Head of Apple News+ leaves after lackluster start

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Liz Schimel was Apple’s Head of News Business.
Liz Schimel handled the business side of Apple News+, but apparently not any more.
Photo: Condé Nast

Liz Schimel joined Apple’s news division in 2018, and was on board during the launch of News+. But the subscription service hasn’t seen much success, and now Schimel has left the company according to a published report on Tuesday.

Apple TV+ poaches streaming video expert from Netflix

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Apple TV+ has a growing amount of content
Apple nabbed a Netflix high-level engineer with years of experience.
Photo: Apple

Ruslan Meshenberg made the jump to Apple TV+ after leaving Netflix, a top rival of Apple’s new streaming service. As the former VP of Productivity Engineering, he brings years of experience to a platform that’s still getting off the ground.

Ex head of iPhone processors founds chip-design company

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Apple sues former chief architect of iPhone chips
Apple is suing its former chip engineer, center, for breach of contract.
Photo: Nuvia

You may never have heard of Gerard Williams III, but for years he played a large part in designing every iPhone processor. He left Apple early this year, and is now the CEO of Nuvia, a firm headed by three ex Apple execs that’s designing its own chips.

But they aren’t taking on their old company.

Apple hires another top cardiologist to boost health initiatives

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Apple health care
Apple Watch’s heart-monitoring capabilities could see future improvements thanks to prominent cardiologists hired by Apple.
Photo: Lewis Wallace/Cult of Mac

Dr. David Tsay recently joined Apple, apparently to bring new features to devices like the Apple Watch that monitor the wearer’s heart. He’s an expert in the field, and also just left a position as Associate Chief Transformation Officer for NewYork-Presbyterian Innovation Center.

This is the second prominent cardiologist brought onboard in two years.

Apple TV+ pursues lofty goal: Exploring human relationships

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Zack Van Amburg and Jamie Erlicht, Apple’s two heads of worldwide video programming
Zack Van Amburg and Jamie Erlicht got the tough job of building Apple TV+ from nothing.
Photo: Apple

The first slate of Apple TV+ shows would seem to have little in common — they range from a teen comedy to a sci-fi epic — but the company’s top entertainment programming execs say they are all about relationships.

They also worked hard to make this new streaming service fit with the rest of Apple.