Wow. That was a big deal. For a mere “s” upgrade, Apple went way above and beyond with today’s big product showcase. Three major product lines have been not just upgraded, but reinvented, and finally there’s a reason to buy the one that has been languishing — the Apple TV, which is now a gaming console as well as an entertainment center.
Maybe I’ve drunk too much Kool-Aid, but I thought this morning’s presentation was one for the history books.
From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.
Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.
There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.
Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.
Apple is packing the new iPhone 6s and 6s Plus with more features than ever — and introducing a new input method called 3D Touch that uses pressure sensitivity to unlock an entirely new paradigm of touch controls.
A bunch of incredible new features, including a new display with a Taptic Engine, led Tim Cook to call the new devices the best smartphones ever made as he showed them off to the world.
“No product is more about innovation than the iPhone,” said Cook as he unveiled the iPhone 6s line today at a special event in San Francisco. “We have changed everything about these new iPhones.”
According to a San Francisco website, Apple is confirmed as the reason behind all the mysterious logistics happening at the city’s Bill Graham Civic Auditorium, the same venue at which Steves Jobs and Wozniak introduced the world to the Apple II.
Apple is hosting a big media event today in San Fransisco for the hotly anticipated Apple Watch. It’s been about six months since the Watch was first shown off to world, but plenty of questions still need answering, like pricing beyond the $349 base model and when the wearable will go on sale. App demos should also be a big part of today’s presentation, because killer software will be instrumental in convincing people to buy an Apple Watch.
And who knows, there could always be some surprise Mac news.
The event starts at 10 a.m. Pacific, and Apple will provide a (hopefully working) live stream on its website. We’ll be breaking down all the news you need to know, with expert analysis and the usual pinch of sass. We invite you to follow along with us below. No need to refresh the page; the liveblog updates on its own!
Apple’s March 9 “Spring Forward” event is just around the corner, and its tagline can only mean one thing: Apple Watch news galore.
Scheduled for the day after daylight saving time kicks in, we expect Apple to shower us with details about the upcoming wearable, including pricing and availability. Select Apple Watch apps from App Store developers will likely be shown off as well to whet our appetites for what’s to come.
While there’s a chance some new Mac hardware could share the stage Monday, we expect the event to focus mostly on all the unanswered questions surrounding the Apple Watch.
We’re just days away from finding out all the juicy details of the Apple Watch, but preparations are already underway at the Yerba Buena Center for the Arts in San Francisco.
Apple’s crew began working on the event decorations this morning by adding a giant Apple logo graphic to front of Yerba Buena. It’s still a work in progress, but it looks like Apple is using the same graphic from the event invites that went out last week. Along with the Apple signage, a giant white tent has also been constructed nearby, presumably as a press hands-on area for after the event.