During quarterly earnings calls, executives often deploy language designed to puff up, excuse or obfuscate their companies’ recent performance. The goal is to make investors pant with delight over implied future success. And ultimately to give the company more money. Always. More. Money.
But when you’re Apple — with a mind-blowing market cap and a seemingly never-ending supply of hit products — you typically don’t need to craft hopeful-yet-non-material statements or deflect questions designed to get at the bottom line.
Apple’s next earnings call takes place this afternoon. CEO Tim Cook and CFO Luca Maestri will report on all the numbers. Analysts figure there will be a decline in revenue for the latest quarter.
Wall Street expects Q2 2023 earnings per share of $1.43 (down 6% from last year) with revenue falling 4.4% to $93 billion..