5 takeaways from Apple’s latest Mac-tastic quarter

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Mac FTW! Apple earnings Q2 2021: Sales of new M1 Macs powered Apple to yet another record-smashing quarter.
Sales of new M1 Macs powered Apple to yet another record-smashing quarter.
Photo: Wes Hicks/Unsplash CC

Apple did it again. It just announced a quarter where it didn’t just beat everyone’s expectations, it blew them away. The Mac had a phenomenal quarter, and so did iPhone and iPad.

But you don’t have to bury yourself in spreadsheets to get the lowdown on what it all means. Just read on.

A breathless glossary of terms for understanding Apple’s earnings call

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It will all be there in black-and-white on the quarterly Apple earnings report.
It will all be there in black-and-white on the quarterly Apple earnings report.
Photo: Kevin Dooley/Flickr CC

During quarterly earnings calls, many executives deploy language designed to puff up, excuse or obfuscate their companies’ recent performance. The goal is to make investors pant with delight over implied future success. And ultimately to give the company more money. Always. More. Money.

But when you’re Apple — with a mind-blowing market cap and a seemingly never-ending supply of hit products — you typically don’t need to craft hopeful-yet-non-material statements or deflect questions designed to get at the bottom line.

Apple’s next earnings call takes place this afternoon. If it’s anything like the last one, CEO Tim Cook and CFO Luca Maestri will simply lay out the good news. After all, analysts expect 29% growth for the quarter.

1 billion iPhones and other mind-blowing tidbits from Apple’s blowout earnings call

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Apple roars through another record-setting financial quarter, with a massive $111.4 billion in revenue for Q1 2021.
Apple roars through another record-setting financial quarter. Here’s what the number mean.
Image: Vista Wei/Unsplash CC/Cult of Mac

The results of each Apple financial quarter somehow keep topping the one before. This time, the big news is that revenue blew past $100 billion for the first time, buoyed by record-breaking sales of iPhone and other products.

But there’s more to Apple’s announcement than a parade of figures. Here’s what all those number mean for the company, and for users, based on what Apple’s top brass told investors on Wednesday.

Will Apple’s Oct. 29 earnings call bring another pandemic miracle?

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Apple Q4 2020 earnings on Oct. 29: When it comes to Apple earnings, CEO Tim Cook seems to have a reality-distortion field of his own.
When it comes to Apple earnings, CEO Tim Cook seems to operate a reality distortion field of his own.
Photo illustration: Cult of Mac

When Apple holds its fiscal Q4 2020 earnings call on Oct. 29, can the company deliver another pandemic miracle?

We’ll all find out at 2 p.m. Pacific that day, when Apple live-streams its earnings call. (Actually, we’ll undoubtedly find out a half-hour earlier than that, when Cupertino issues its press release outlining its quarterly results).

Following last quarter’s record-setting results, Wall Street will be waiting with bated breath to see if Apple once again found a way to spin gold amid the economic disaster caused by COVID-19.

10 years of iPad: How Apple’s tablet changed mobile computing [Cult of Mac Magazine 334]

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10 years of iPad: How Apple's tablet changed mobile computing.
A decade ago, the iPad changed everything.
Cover: Leander Kahney/Cult of Mac

When the iPad came out 10 years ago, some people dismissed it as nothing but a super-sized iPhone. In reality, Apple’s tablet changed mobile computing forever.

We pay tribute to the iPad in this week’s Cult of Mac Magazine cover story. We’ve also featuring a rundown on Apple’s blow-out earnings call as well as the usual tips for Mac and iOS users. Plus, some sweet product reviews and recommendations.

Download your free issue now — and read it on a revolutionary iPad — or hit the links below.

Apple’s best-ever quarter, strictly by the numbers

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Apple financial results on an iPad Pro
A dive into Apple’s most recent financial results shows what’s really happening with the company.
Photo: Ed Hardy/Cult of Mac

Apple pulled in more revenue and profits last quarter than it ever has before. These numbers were buoyed by strong iPhone and wearable sales. But the news isn’t all good.

Check out these charts that show with a glance how the company made its money last quarter.

Apple wants to build new Mac Pro in US

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Mac Pro and Pro Display XDR orders start Tuesday
Who knew?
Photo: Apple

Apple would prefer to build the upcoming Mac Pro in the United States. In fact, the company is trying to make it happen, CEO Tim Cook said Tuesday.

“We’ve been making the Mac Pro in the United States and we want to continue doing that,” Cook said during Apple’s earnings call. “We’re working and investing currently in the capacity to do so. We want to continue to be there.”

4 key reasons Apple’s China problem is going away

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Activist shareholders push Apple on why it booted Hong Kong protest app
Activist shareholders push Apple on why it booted Hong Kong protest app
Photo: Fredrik Rubensson/Flickr CC

Apple’s business in China is finally turning around, according to execs who say Cupertino’s troubles in the country might be a thing of the past.

“We feel positive about our trajectory,” Apple CEO Tim Cook said during Tuesday’s earnings call, noting that the company’s “year-over-year revenue performance in Greater China improved relative to the December quarter.”

Then Cook laid out four reasons why Apple’s “China problem” is going away.