During quarterly earnings calls, executives often deploy language designed to puff up, excuse or obfuscate their companies’ recent performance. The goal is to make investors pant with delight over implied future success. And ultimately to give the company more money. Always. More. Money.
But when you’re Apple — with a mind-blowing market cap and a seemingly never-ending supply of hit products, including ongoing growth in services — you typically don’t need to craft hopeful-yet-non-material statements or deflect questions designed to get at the bottom line.
Apple’s next earnings call takes place this afternoon. CEO Tim Cook and CFO Luca Maestri will report on all the numbers. Analysts expect revenue to track with last year’s final quarter but with a bump in earnings per share for the quarter, which is the fourth quarter by the calendar but Apple’s Q1 because it starts its fiscal year in the holiday season.