‘Apple Watch Song’ turns angst into an earful of laughs (and a wrist full of cancer)


Angsty Apple geeks everywhere can sing along to the
Angsty Apple geeks everywhere can sing along to the "Apple Watch Song."
Photo: Matthew Patrick Davis

A manic new music video called “Apple Watch Song” turns all the anticipation and angst surrounding the hit wearable into a geeky anthem for Apple fans awaiting delivery of their precious wrist gadgets.

From the Apple Watch Edition’s exorbitant price tag to the fabricated health scare of “cancer wrist,” the wacky song turns the dreams and doubts about Apple’s smartwatch into a cavalcade of comedic riffs.

Kahney’s Korner: Are you ready for Cult of Mac version 2?


The Cult of Mac is ready for its upgrade.
The Cult of Mac is ready for its upgrade.
Photo: Jim Merithew/Cult of Mac

Believe it or not, it’s been nearly a decade since The Cult of Mac got published. The book, by our fearless leader Leander Kahney, took readers on a deep dive into the world of Apple fanatics around the world. It introduced us to the creative and talented tribe of individuals devoted to Macs, iPods and all things dreamed up in Cupertino.

Now that seminal work about Apple devotees is ready for an update. As he gets ready to embark on a year of fresh reporting before writing the next chapter in Cult of Mac history, he’s revisiting the original text. And having a laugh, as you’ll see in this week’s edition of Kahney’s Corner.

‘Stay in your lane’ and other transition tips from Apple’s new retail chief


Apple's new head of retail has some tips on transitioning to a new job

Assimilating into the mothership’s culture isn’t easy (just ask John Browett) but Angela Ahrendts looks well on her way to becoming one of the regulars at Apple HQ.

The recently hired retail chief has only been at Apple for two months, but in a recent blog post, the former Burberry CEO says she’s learned a few tips transitioning from London and the fashion industry to Silicon Valley’s tech scene, and she’s ready to divulge her wisdom to anyone disoriented during the first 90 days of a new job.

Here are three tips she has on how to assimilate and thrive during a transition:

Angela Ahrendts Embraces Apple Culture In Online Post



The question of whether she lives up to her enthusiastic advance billing as “the most important hire Tim Cook has ever made” and even the “future Apple CEO” is yet to be answered, but one thing’s for certain: outgoing Burberry CEO (and incoming Apple head of retail and online sales) Angela Ahrendts sure sounded like one of the Apple family when summing up her time with the fashion house recently.