Why Apple should make a cheap activity band (and what it might look like)


A no-frills Apple fitness tracker could get new users hooked on the Activity app.
A no-frills Apple fitness tracker could get new users hooked on the Activity app.
Image: Graham Bower/Cult of Mac

The Activity app is one of Apple’s most important and powerful products. Its three brightly colored rings are changing people’s lives around the world, inspiring individuals to make healthier choices throughout their day.

The trouble is, if you want to use the Activity app, your only option right now is to buy an Apple Watch — and Apple Watches are expensive.

With this kind of game-changing product, Apple usually wants to reach as big an audience as possible. Take the iPod, for example. It was too expensive for some consumers. so Apple released a no-frills, sub-$99 version called the iPod Shuffle. Could a similar strategy work for the Activity app? An affordable activity band from Apple could be a Fitbit killer.

This is what the iPhone 8 might look like


We hope the iPhone 8 is this beautiful.
Photo: Imran Taylor

An iPhone 8 mockup based on all the latest rumors looks like quite a hit. The iPhone concept art from designer Imran Taylor builds on rumors that Apple might ditch the iPhone 7’s aluminum frame in favor of a stainless steel band sandwiched by two pieces of curved glass.

Taylor’s detailed renders show how incredible the 10th anniversary iPhone might be, if it brings an all-new look rather than relying on the unibody design of the past few years.

Take a closer look.

Apple should have made these black AirPods


Jet Black AirPods would have been amazing.
Jet Black AirPods would have been amazing.
Photo: Martin Hajek

The new AirPods Apple debuted last week are a classic throwback to the blinding white design that made iPods all the rage. But if the new earbuds are truly as futuristic as Tim Cook claims, they should have used the new jet black color from the iPhone 7.

Mockup artist Martin Hajek proves the AirPods would look absolutely amazing in all-black in his newest renders.

Seriously Apple, why didn’t you do this?

This ‘dark mode’ iPhone 7 might make Darth Vader squee


iPhone 7 concept with black aluminum case and OLED dark mode screen
iPhone 7 concept with black aluminum case and OLED dark mode screen.
Image: Graham Bower/Cult of Mac

With so many iPhone 7 leaks and rumors on the interwebs right now, there may not be many surprises left by the time Apple unveils the device. But what if everything we think we know is wrong? Could all the iPhone 7 rumors be pointing toward something more interesting than the current crop of leaked photos?

Creating these iPhone 7 mockups based on recent rumors made me realize that the next iPhone could be a real black beauty.

MacBook Pro concept shows how useful an OLED touchpad will be


Siri might even find a new home on the OLED touchpad.
This is what the new MacBook Pro may look like.
Photo: Martin Hajek

Apple might not unveil a radically redesigned MacBook Pro at WWDC next week, but thanks to artist Martin Hajek we’ve got the next best thing: concept images.

Cult of Mac’s favorite concept artist has created a series of mockups that show just how awesome it will be when Apple adds an OLED touchpad to the MacBook Pro. While last week’s spy photos gave us an early look at the new MacBook Pro’s frame, Hajek’s images show how the OLED touchpad could automatically change based on the apps you’re using.

Take a closer look at the rumored MacBook Pro OLED touchpad:

This could be our first look at the iPhone 7


"Leaked" iPhone 7 with Smart Connector (left) and iPhone 6s.
Photo: Bastille Post

The iPhone 7 may come with a Smart Connector if photos of what appears to be an early iPhone 7 Plus unit can be believed.

Photos of the alleged iPhone 7, leaked by a Chinese website, show Apple integrating a dual-lens camera into the design of the rear case. If the case is accurate, it looks like Apple won’t be ditching its protruding camera lens this year.

iPhone 7 concept is a blast from Apple’s past


Screen Shot 2016-01-14 at 13.51.58
Your next iPhone?
Photo: Arthur Reis

The iPhone 6s is only four months old, but Apple watchers already are looking to the future and imagining what delights the iPhone 7 may hold in store.

A new concept design created mixes the present iPhone 6s design with a curvaceous back piece straight out of the iPhone 3G and iPhone 3Gs era, complete with beautifully rounded edges. Check out a concept video below.