They say imitation is the sincerest form of flattery. Offering that imitation as a parody allows commentary while avoiding the Wrath of Legal. Spoofs of Apple commercials are certainly not a new phenomenon, but recently we’ve moved past Get A Mac and Dancing Silhouettes into the Jony Ive Era: soft music, featherlight products and dark T-shirts.
The world’s creative types have noticed, producing a stream of variations on Apple’s ubiquitous advertising. SlateV uses Ive himself to introduce one of Apple’s greatest technological wonders, the iPhone 4 Bumper.