For years, Apple has been saying its set-top box, the Apple TV, was a mere “hobby,” and Apple.com reflected that distinction, listing the Apple TV as an accessory instead of a product worthy of its own Apple Store section.

Well, no longer. Today, Apple upgraded the Apple TV to the status of full product line on Apple.com alongside the Mac, iPod, iPhone and iPad. There’s now a dedicated Apple TV section, as well as a section for Apple TV accessories, Community Q&A and more.

It’s hard to think this timing is a coincidence, given the fact that a new Apple TV update with a focus on gaming is expected soon. Apple’s about to double down on the living room, methinks, and this is just the first sign.

Supplies of the iPad mini with Retina Display has been severely constrained ever since it launched on November 12th. Even though it was Within hours of the device becoming available, online orders shot up to 2 weeks delivery times, and for weeks, the best way to get an iPad mini with Retina Display quick was to try your luck at your local Apple Store.

Just in time for Christmas, though, Cupertino has managed to loosen up supply constraints, guaranteeing that if you order an iPad mini with Retina Display right now, you will receive it after it ships in 1-3 business days. That means if you need a last-minute gift idea, you can order an iPad mini with Retina Display now and get it in time for Christmas Eve. Cool beans!

Source: Apple.com

Good news, my friends! If you want to get someone in your life an iPhone 5s in time for Christmas, or just splurge on a new iPhone yourself, good news: in the United States, Canada, and several other countries, you can now get an iPhone 5s shipped to you in just 1-3 business days. Even in gold!

If you want an iPad mini with Retina Display today, there’s only one way to get one: reserve it for in-store pick-up. That’s how I got my 128GB iPad mini with Retina Display on day one of availability while my colleagues Charlie Sorrel and Killian Bell were sitting at home, waiting five to ten days for delivery like a couple of suckers.

If you’d like to make the hunt for an iPad mini in your area easier, a new web-based tracking tool has been released that makes the process less tedious. But act now, because Apple has shown itself to be willing to kill these trackers before, although it’s possible this one will escape unscathed.

4 hours after it became available for preorder on the official Apple site, the iPhone 5s is in short supply.

The biggest demand so far seems to be for the new gold iPhone 5s model, where pre-orders across all three U.S. carriers have already shipped to October. Other models, however, are faring better.

Gearing up for the school year, Apple has just launched a newly redesigned “Apple and Education” page on its website, featuring a simplified design and fresh categories showing how iPhones, iPads and Macs can make a difference in the classroom.

iOS 7 has been radically redesigned, and there’s going to be a lot of acclimiatization to the new brighter, more vibrant design.

That’s why Apple has posted a new site which allows anyone to preview the new operating system in their browser, with tons of videos of iOS 7’s new features, like Control Center, Notification Center, Multitasking, iTunes Radio, AirDrop, Siri and more.

If you want to see what iOS 7 is going to look like in your hand come fall, this is where you should start familiarizing yourself with Jony Ive’s radical new OS.

Source: iOS 7

Up until now, if you wanted a new 21.5-inch 2012 iMac from Apple, you had pretty dim prospects when it came to storage: your only options were a a stinky 1TB 5400RPM hard drive, or spending an additional $250 on a 1TB Fusion Drive. There were no options for a pure flash storage iMac, and on the 27-inch iMac side, things weren’t much better: the only thing you could opt for in a build-to-order iMac was a $900 768GB SSD.

That’s all changed for the better now, though. Apple has quietly updated build-to-order options across its iMac line to allow you to replace your new iMac’s 1TB hard drive with a 256GB or 512GB SSD for $300 and $600, accordingly. That’s actually pretty expensive for an SSD — which cost about $0.66 per GB on Amazon right now — but given what a royal pain-in-the-neck performing any surgery on Apple’s glued shut new iMacs is, it’s your only real option if you want a flash drive in your iMac.

Source: Apple.com

Looking for what to buy that sainted mother (or hard-drinking old bat) in your life? There’s an Apple product for every occasion, which is why Apple has already updated its website ahead of next month’s Mother’s Day to encourage you to buy an iPad, iPad mini, iPhone, gift card or photo book for your Mom… with free shipping, natch.

Source: Apple

Last week Apple launched its new ‘Why You’ll Love iPhone’ webpage that many viewed as a defensive effort to combat the launch of the Samsung Galaxy S 4. Today, Apple unleashed a similar website, only for the iPad.

The “Why You’ll Love iPad” webpage on Apple.com gives potential customers a number of reasons why the iPad and iPad mini are the best tablets on the market, including it’s apps, precision design, brilliant display, and battery.