| Cult of Mac

Tim Cook becomes Apple’s longest-serving CEO… but with a twist

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AI-generated image of Apple CEO Tim Cook sitting on an ornate golden throne.
Tim Cook has been Apple CEO longer than Steve Jobs was... sort of.
Image: Canva

Steve Jobs is no longer the man who spent the longest time as Apple CEO. Tim Cook, the executive currently in charge, has now surpassed Jobs’ record of 4,249 days with that title, making him officially Apple’s longest-serving CEO.

But it turns out the calculation isn’t that simple. Steve Jobs spent several additional years in charge of Apple. He just wasn’t officially “Apple CEO” at the time.

Apple AR glasses launch could mark end of Tim Cook era

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2018 interview with Tim Cook suggests Apple was working on iCloud backup encryption
Tim Cook wants to stick around for one more big Apple product hitting the market.
Photo: Apple

Tim Cook has been Apple CEO for 10 years and he’s considering his exit strategy. But it won’t be soon because the executive will wait until the launch of “one more major new product category,” according to a new report.

7 takeaways from Apple’s surprisingly good Q3 earnings

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money
Apple made $7.8 billion in profit last quarter.
Photo: Jim Merithew/Cult of Mac

Apple shocked investors with better than expected earnings for Q3 2016 today, despite some ominous signs that some analysts claimed signaled we’ve reached peak Tim Cook.

Thanks to the booming App Store business and other Services, Apple raked in an impressive $42.2 billion in revenue, which Tim Cook says, “was way better than we expected from so many different points of view.”

Here are the most important takeaways from today’s earnings call:

Tim Cook lunch raises mad money for charity

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Tim Cook Apple March 21 event
How much would you pay to have lunch with Tim Cook?
Photo: Apple

Bidding for Tim Cook’s latest Charity Buzz lunch auction has finally closed, and unless you were willing to part with some huge stacks of money, you had absolutely no chance of winning. 

Cook’s latest auction didn’t shatter his previous record of $610,000 raised for the RFK Center for Justice and Human Rights, but it got pretty close.

Aaron Sorkin to Tim Cook: ‘You’ve got a lot of nerve’

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aaron-sorkin
"Steve Jobs" screenwriter isn't too thrilled with Tim Cook.
Photo: WEBN-TV/Flickr CC

Aaron Sorkin, the screenwriter for the upcoming Steve Jobs movie, didn’t hold back his feelings about Tim Cook’s recent comments. Sorkin said that Cook has “a lot of nerve” calling his film “opportunistic,” which seems to imply that the filmmakers are capitalizing on Steve Jobs’ death. Sorkin threw additional shots too.

Is Angela Ahrendts Apple’s “Future CEO”?

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AngelaAhrendts

Cloud computing giant Marc Benioff has praised hailed Angela Ahrendts, Apple’s new head of retail and online sales, as the “future Apple CEO.” Referring to her in a Tuesday tweet as “the most important hire Tim Cook has ever made”, Benioff’s toasting of Ahrendts has left analysts asking whether it is simply a show of support for Burberry’s outgoing CEO — or evidence that Benioff knows more than he is letting on, following disappointing fourth quarter numbers for Apple.