| Cult of Mac

Why Apple’s share price should rise another 50%


Apple share price is on a roll
Apple shares went up 100% over the past years, and there are good reasons why it won‘t slow down.
Photo: Ed Hardy/Cult of Mac

If you bought Apple shares on Jan. 9, 2019 then you’ve doubled your money since then. And while Apple certainly had a good year, it’s not done yet.

Analysts are predicting big increases in the share price because of the company’s changing mix of products — it’s not just an iPhone maker any more.

Apple looks poised to sell 21 million watches in first year


Simple fitness trackers from Fitbit, Xiaomi and Garmin outsold Apple Watch during the third quarter.
Simple fitness trackers from Fitbit, Xiaomi and Garmin outsold Apple Watch during the third quarter.
Photo: David Pierini/Cult of Mac

Didn’t think the Apple Watch would catch on? Not everyone agrees, especially analysts who study sales projections.

Cupertino is on track to sell 21 million watches and rake in about $8.4 billion in revenue in the first 12 months of the Apple Watch, according to one of the hottest Apple analysts around. Not bad for a company that entered the wearables game late.

Everything I wanted to know about gold Apple Watches, I learned on reddit


Apple Watch Edition
Ladies and gentlemen, the 18-karat gold Apple Watch Edition, which is an aspirational price anchor, according to reddit's users. Credit: Apple
Photo: Apple

We all know that professional industry analysts often say the darndest things, but the Apple Watch has unleashed some truly muddleheaded commentary, especially from people who get paid to know better.

There are the customary and entirely predictable predictions that the Watch will fail — just as the pundits predicted the iMac, iPod, iPhone and iPad would bomb. This kind of commentary is so knee-jerk and silly, it’s best to just ignore. But then there’s a higher tier of analysis that says the Watch’s success depends on apps (duh, yeah) or the device’s potential for upgrades (completely wrong).

I’m interested in smarter takes on Apple’s strategy, pricing and marketing. Surprisingly, some of the most insightful commentary I’ve seen is on reddit — known generally as a salty hangout for spotty teens and weirdos. Here are some key points outlined by reddit users.