Apple ended its famous “Think Different” ad campaign over 20 years ago, so perhaps it’s time for a reboot. Business.com challenged a generative AI to create new ads for the classic campaign featuring more current entertainment icons.
The results are surprisingly good. See for yourself.
Apple successfully created an extended video advertisement that people want to watch. Escape From the Office made it on YouTube’s own most most popular global ads of the past year.
It’s about a group who sets out to create a small business after ditching corporate life. They use Apple products, of course, but that’s not truly the focus.
Some people make a big production out of unboxing their new iPhone. What’s supposedly an upcoming iPhone SE ad takes the opposite approach with Apple’s just-released budget handset.
Watch it now:
Every iPhone buyer knows the excitement they feel when they first pull the protective plastic wrapper off their new device. Apple is supposedly about to release an ad for the 2020 iPhone SE that plays on the excitement users feel in that exact moment.
Watch it now:
Sam Henri Gold generously posted for all to see his extensive collection of Apple promotional materials. There are images going back to the 1970s, and videos starting in the 1990s.
It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.
Like many of this company’s videos, the entries in “They send, you spend” are both funny and informative.
Watch them now:
Apple gives us the gift we really want: more Elvis. Specifically, a collection of Elvis impersonators scattered around the world using Group FaceTime to share their love of the King of Rock and Roll.
This iPhone ad highlights the best new feature in iOS 12.1, the ability to make FaceTime video calls to multiple people simultaneously.
Watch it now:
In a previous iPad advertisement, Apple famously asked “What’s a computer?” The company has taken a step past that with its latest ad that urges people to make an iPad Pro their next computer.
The less-than-a-minute video goes on to delineate some of the capabilities of the latest iOS tablet.
Watch it now:
Apple’s latest TV ads are fast-paced and colorful. But a study by a market-research firm finds that Baby Boomers feel these ads aren’t aimed at them.
The analysts theorize this is because Apple isn’t trying to advertise the iPhone to anyone but young people.
Imagine you’re on a game show and the trivia answer you need to win is… the password you created for your online banking account.
This isn’t an elaborate form of hacking, it’s a funny new Apple advertisement that points out that Face ID saves us from ever having to remember passwords.
