Apple ads

Apple’s ‘Think Different’ campaign gets updated for a new generation by AI

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AI updates Apple’s ‘Think Different’ campaign for a new generation
The wall of apples in this AI-generated Think Different ad with Lady Gaga is brilliant.
Photo: Business.com/Midjourney

Apple ended its famous “Think Different” ad campaign over 20 years ago, so perhaps it’s time for a reboot. Business.com challenged a generative AI to create new ads for the classic campaign featuring more current entertainment icons.

The results are surprisingly good. See for yourself.

Apple’s clever Escape From the Office ad hits YouTube top 10

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Apple’s clever 'Escape from the Office' ad hits YouTube top 10
Escape from the Office is more than an ad for Apple products. It's fun and aspirational.
Screenshot: Apple

Apple successfully created an extended video advertisement that people want to watch. Escape From the Office made it on YouTube’s own most most popular global ads of the past year.

It’s about a group who sets out to create a small business after ditching corporate life. They use Apple products, of course, but that’s not truly the focus.

Leaked ad evokes the joy of unwrapping 2020 iPhone SE

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Apple “The Opening” online ad for 2020 iPhone SE
A short and wacky ad from Apple takes an unusual look at opening a 2020 iPhone SE.
Photo: Apple

Every iPhone buyer knows the excitement they feel when they first pull the protective plastic wrapper off their new device. Apple is supposedly about to release an ad for the 2020 iPhone SE that plays on the excitement users feel in that exact moment.

Watch it now:

Quirky Apple Pay videos urge iPhone users to text cash

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Pay for your doughnut dash with help from Apple Pay.
Pay for your doughnut dash with help from Apple Pay.
Screenshot: Apple

It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.

Like many  of this company’s videos, the entries in “They send, you spend” are both funny and informative.

Watch them now:

Elvis is in the building for hilarious Apple FaceTime ad

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Don’t miss Apple’s hilarious Elvis-themed Group Facetime ad.
Don’t miss Apple’s wacky Elvis-themed Group Facetime ad.
Screencap: Apple

Apple gives us the gift we really want: more Elvis. Specifically, a collection of Elvis impersonators scattered around the world using Group FaceTime to share their love of the King of Rock and Roll.

This iPhone ad highlights the best new feature in iOS 12.1, the ability to make FaceTime video calls to multiple people simultaneously.

Watch it now:

Apple really wants iPad Pro to be your next computer

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Raw power comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Better performance than most laptops comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Screenshot: Apple

In a previous iPad advertisement, Apple famously asked “What’s a computer?” The company has taken a step past that with its latest ad that urges people to make an iPad Pro their next computer.

The less-than-a-minute video goes on to delineate some of the capabilities of the latest iOS tablet.

Watch it now:

iPhone ads appeal to young people, confuse their elders

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What you think of recent iPhone ads depends heavily on when you were born.
A new study finds that what you think of recent iPhone ads depends heavily on when you were born.
Photo: UserTesting

Apple’s latest TV ads are fast-paced and colorful. But a study by a market-research firm finds that Baby Boomers feel these ads aren’t aimed at them.

The analysts theorize this is because Apple isn’t trying to advertise the iPhone to anyone but young people.

Hilarious new iPhone X ad imagines life as a quiz show

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Apple's new iPhone X ad shows the struggle we go through trying to remember passwords.
Apple's new iPhone X ad shows the struggle we go through trying to remember passwords.
Screenshot: Apple

Imagine you’re on a game show and the trivia answer you need to win is… the password you created for your online banking account.

This isn’t an elaborate form of hacking, it’s a funny new Apple advertisement that points out that Face ID saves us from ever having to remember passwords.

Apple’s new ‘Shot on iPhone’ video ads are mesmerizing

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Meet the star of Apple's new ad.
Meet the star of Apple's new ad.
Photo: Apple

The long-running ‘Shot on iPhone’ ad campaign by Apple got a big update with eight incredible new videos spots featuring clips from unique locations all across the globe.

Bees, dogs, penguins and even a giant hippo star in the new video ads that were published today. The short clips highlight the iPhone’s video recording features like Slo-Mo and Timelapse while other shots are played in slow-mo. What makes the ads great is the simplicity of each show accompanied by awesome indie jams like “Chocolate (Milk Version)” by Jesse Rose & Trozé.

Watch all 8 videos below:

Siri’s latest shortcoming: Public speaking

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NPH iPhone 6s ad
Oh, you.
Photo: Apple

A new iPhone 6s ad features actor Neil Patrick Harris, the Internet’s boyfriend, practicing an acceptance speech with digital assistant Siri.

The spot shows off the latest device’s hands-free feature, which lets you activate the helper with voice commands without the phone having to be plugged in. But mostly it’s just a fun little promo.

Check it out below.

9 astonishing Apple ads you probably missed

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steve-jobs-apple-think-different

From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.

After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.

We Talk iPhone 5s In September And Dell-Inspired Mac Ads On Our Newest CultCast

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A new iPhone cometh, my friends, and sooner than you think! Find out all we know about Apple’s rumored September 12th media event on our newest CultCast, and what special goodies they will be revealing unto the world that fine, fine day.

Then — it’s been the talk of the Applesphere — those controversial new Mac ads the big A unleashed during the olympic games. Love’em or hate ’em, we’ll tell you why we’ve been less than thrilled, and so will our special guest, former Apple ad guy and long time Jobs’ collaborator, Ken Segall.

Subscribe to The CultCast now on iTunes, or easily stream new episodes right on your iPhone or iPad with Apple’s newly updated and freshly debugged Podcasts App.

Show notes ahead!

Laptop Hunter Parody: Can I Keep the Cash Instead?

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httpv://www.youtube.com/watch?v=vbJSuduTrPs

To answer Microsoft’s controversial “Laptop Hunter” series, Landline TV parodies the series by sending homeless Frank out to seek a computer. (NB: put your headphones on, some of the language/images are NSFW.)

He loves the Macs (“these are beautiful”), finds the PCs insulting and wants to take the cash instead of getting a PC. Doubt it would ever fly with Apple execs, but it’s a lot more convincing than the latest “Get a Mac” ads.

Via Newton Poetry

Poster Girl: Apple-Inspired Art

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Jasper Goodall’s “Poster Girl” series, on show in London, like his “Liquid Peril” work above, takes liberal inspiration from Apple’s iconic iPod ads.

A freelance illustrator, Goodall has worked for MTV, Gucci, Adidas, Coca-Cola and BMW.

Goodall describes his work as: “sexual, fantastical, dreamy. Basically, contemporary fantasy art.”
You can see more of his work from the show here, some are borderline NSFW.

The show’s has been held over until March 12 at the Electric Blue Gallery.

Via The Mirror