| Cult of Mac

Apple’s ‘Think Different’ campaign gets updated for a new generation by AI

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AI updates Apple’s ‘Think Different’ campaign for a new generation
The wall of apples in this AI-generated Think Different ad with Lady Gaga is brilliant.
Photo: Business.com/Midjourney

Apple ended its famous “Think Different” ad campaign over 20 years ago, so perhaps it’s time for a reboot. Business.com challenged a generative AI to create new ads for the classic campaign featuring more current entertainment icons.

The results are surprisingly good. See for yourself.

Apple’s clever Escape From the Office ad hits YouTube top 10

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Apple’s clever 'Escape from the Office' ad hits YouTube top 10
Escape from the Office is more than an ad for Apple products. It's fun and aspirational.
Screenshot: Apple

Apple successfully created an extended video advertisement that people want to watch. Escape From the Office made it on YouTube’s own most most popular global ads of the past year.

It’s about a group who sets out to create a small business after ditching corporate life. They use Apple products, of course, but that’s not truly the focus.

Leaked ad evokes the joy of unwrapping 2020 iPhone SE

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Apple “The Opening” online ad for 2020 iPhone SE
A short and wacky ad from Apple takes an unusual look at opening a 2020 iPhone SE.
Photo: Apple

Every iPhone buyer knows the excitement they feel when they first pull the protective plastic wrapper off their new device. Apple is supposedly about to release an ad for the 2020 iPhone SE that plays on the excitement users feel in that exact moment.

Watch it now:

Quirky Apple Pay videos urge iPhone users to text cash

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Pay for your doughnut dash with help from Apple Pay.
Pay for your doughnut dash with help from Apple Pay.
Screenshot: Apple

It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.

Like many  of this company’s videos, the entries in “They send, you spend” are both funny and informative.

Watch them now:

Elvis is in the building for hilarious Apple FaceTime ad

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Don’t miss Apple’s hilarious Elvis-themed Group Facetime ad.
Don’t miss Apple’s wacky Elvis-themed Group Facetime ad.
Screencap: Apple

Apple gives us the gift we really want: more Elvis. Specifically, a collection of Elvis impersonators scattered around the world using Group FaceTime to share their love of the King of Rock and Roll.

This iPhone ad highlights the best new feature in iOS 12.1, the ability to make FaceTime video calls to multiple people simultaneously.

Watch it now:

Apple really wants iPad Pro to be your next computer

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Raw power comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Better performance than most laptops comes up in Apple’s new video called 5 Reasons iPad Pro can be your next computer.
Screenshot: Apple

In a previous iPad advertisement, Apple famously asked “What’s a computer?” The company has taken a step past that with its latest ad that urges people to make an iPad Pro their next computer.

The less-than-a-minute video goes on to delineate some of the capabilities of the latest iOS tablet.

Watch it now:

iPhone ads appeal to young people, confuse their elders

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What you think of recent iPhone ads depends heavily on when you were born.
A new study finds that what you think of recent iPhone ads depends heavily on when you were born.
Photo: UserTesting

Apple’s latest TV ads are fast-paced and colorful. But a study by a market-research firm finds that Baby Boomers feel these ads aren’t aimed at them.

The analysts theorize this is because Apple isn’t trying to advertise the iPhone to anyone but young people.

Hilarious new iPhone X ad imagines life as a quiz show

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Apple's new iPhone X ad shows the struggle we go through trying to remember passwords.
Apple's new iPhone X ad shows the struggle we go through trying to remember passwords.
Screenshot: Apple

Imagine you’re on a game show and the trivia answer you need to win is… the password you created for your online banking account.

This isn’t an elaborate form of hacking, it’s a funny new Apple advertisement that points out that Face ID saves us from ever having to remember passwords.