As with many of Apple’s more prosaic advertisements lately, Apple’s recent Dead Poet’s Society inspired ad for the iPad Air and iPad mini, “What will your verse be?”, has alternately been praised and ridiculed by critics who were either touched or wanted to barf at the idea that buying an iPad is heling you write a living human poem.
Even if you love the ad, though, you have to admit that the ad shows a very different use scenario for the iPad Air than the one you have. In the ad, it’s used by helicopter rescue pilots, storm chasers, ice hockey coaches, musicians, Bollywood filmmakers, scuba divers, rock musicians and artists. You? You mostly just use it on the toilet. Admit it. You’re reading this on the toilet right now.