Earlier this week, I took a look at the ways mobile management has changedsince Apple introduced mobile management features in iOS 4 two years ago. The biggest change has been the evolution of what constitutes effective and secure mobile management, which has shifted from securing the physical and operating system features of iOS, Android, and BlackBerry devices to securing the business data that is stored on those devices. That shift has refocused IT leaders and professionals on the need to secure data by securing mobile apps – a type of solution referred to as mobile app management or MAM.

Our friends over at Apperian, one of the major MAM vendors, decided to share their thoughts with me (and you) in a video. Check it out after the jump.

When Apple released iOS 4 two years ago, with a framework for device management built into the OS, the focus of IT departments and security specialists was to activate, configure, and lock down iPhones and iPad as well as other mobile devices. Mobile device management (MDM) was the big iOS-in-business buzz word for quite some time. Over the past several months, however, the discussion around mobile management has shifted significantly as a new concept has become the IT mantra for mobile devices.

That new concept is Mobile app management (MAM) and it has come to be seen as a critical part of supporting and securing mobile devices (including iPhones and iPads) in business. MAM has a different focus from mobile device management (MDM).

Mobile app management company Apperian announced two new features for companies looking to expand the use of iOS, Android, and BlackBerry apps as part of an overall mobile strategy. One feature aims to connect end  users within a company with IT staff and developers for collaboration on new and existing apps. The other is designed to give employees an easy way to rate and comment on apps already in use.

Apperian provides app management and deployment services for business and enterprise customers. The company’s EASE platform allows IT to create internal app stores showcasing both internal apps and public apps that are available through the iOS App Store. The company also provides a range of related services including the ability to push out apps and updates to devices over the air.