Whether you’re building an app or designing a site, icons are key to creating a clear interface. Unless you’re a graphic designer, you’ll have to hire one or get access to an asset library. Either way, that’s expensive, but not with this deal from Icon54.
Uber dropped a surprise announcement today that it has completely changed its logo and branding. The new logo is only slightly modified, featuring an altered font with letters that are closer together. The bigger news is the new app icon reflecting a total branding change. People already aren’t thrilled with it.
The picture you see above is indeed using the new Uber icon. It’s supposed to represent very small, simple forms of matter and technology coming together: atoms and bits.