Bendgate is the latest in a long line of minor Apple problems that get blown out of proportion by the Internet’s echo chamber and the media jackals that inevitably swoop in and howl about the latest “crisis.”
The same sort of over-the-top backlash happened with the iPhone 4’s reception issue (Antennagate) and the iPad’s trickle-charge feature (Batterygate). It’s a familiar cycle: Apple’s fantastic new device captures the world’s attention, a glitch arises and suddenly the world is coming to an end — at least until it’s not.
“Apple’s ability to trigger consumer demand is probably without rival across the globe — that’s no small feat,” says Larry Barton, a pioneer in corporate crisis management who studies the causes of and responses to incidents like these. “Their core, loyal customer has proven to be forgiving across several minor incidents, and Bendgate is just that — a relatively minor snafu that’s not uncommon with a first-generation design.”