| Cult of Mac

Fashion fiend Jony Ive calls handmade clothes overrated


This 3D printed dress will be part of Apple's Manus x Machina exhibition.
This bizarre 3-D printed dress is part of the Apple-sponsored Manus x Machina exhibition.
Photo: Nicholas Alan Cope/The Met

An Apple-sponsored exhibition featuring dozens of weirdly wonderful gowns — some produced using 3-D printers, lasers and other exotic techniques — should challenge people’s assumptions that handmade items are inherently better, according to Jony Ive.

Apple’s chief design officer talked up the power of machine-powered manufacturing when he took center stage at this morning’s press preview for the Metropolitan Museum of Art’s Manus x Machina exhibition. The show, which opens today in New York City, explores the relationship between fashion and technology with a gallery of more than 150 unique couture gowns from designers such as Gabrielle “Coco” Chanel, Karl Lagerfeld, Christian Dior, Miuccia Prada and Yves Saint Laurent.

Ive says Apple Watch is a fashion system, not a product


Apple Watch is a killer device, even without a
Apple Watch is a killer device, even without a "killer app."
Photo: Jim Merithew/Cult of Mac

Apple Watch was never designed to be a singular product, according to Jony Ive, but a whole fashionable system in its own right. Not just in a functional sense, either, as part of an Apple tech ecosystem.

In an interview with Mashable’s Christina Warren, Ive points out the form that enriches the Apple Watch function.

“I think we found that by being able to change the strap,” said Ive, “not just change the color but the design — and the designs change profoundly — that we could start to introduce a new look in combination with different watch faces and user interfaces.”

Anti-hipster Jony Ive stands up for the beauty of machine-made products


Jony Ive
Jony Ive sure loves fashion.
Photo: Apple

Apple plans to make a big splash in the fashion world next year by sponsoring the Metropolitan Museum of Art’s big Costume Institute exhibit. Few details about the project are known, but Apple design guru Jony Ive teased what visitors might be able to expect in a new interview about the intersection of technology and fashion.