Why the tiny iPhone SE will be a gigantic hit for Apple

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iPhone SE pricing
Say goodbye to "peak iPhone" and hello to the iPhone SE.
Photo: Apple

Bigger isn’t always better. With the iPhone SE, Apple has designed a tiny smartphone that’s destined to become a gigantic hit.

The device, unveiled during Apple’s “Let us loop you in” event Monday, looks like a totally amazeballs iPhone — and it comes with an Android-low price. Here’s why this little dynamo will take the world by storm.

Apple’s Plus-size iPhones grow ever more popular

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The iPhone 6 Plus is already king of the phablets. Photo: Killian Bell/Cult of Mac
Apple's larger iPhones are becoming more popular than ever.
Photo: Killian Bell/Cult of Mac

The share of Apple’s iPhone Plus models is gradually growing compared to “regular size” iPhones, according to a new report.

Research firm Consumer Intelligence Research Partners notes that the percentage of iPhone customers who bought the larger iPhone 6s Plus in its first 30 days on sale increased to 37 percent, up significantly from the 25 percent who bought the iPhone 6 Plus.