| Cult of Mac

Apple hires Meta AR comms chief for its rumored headset launch

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Apple’s first AR/VR headset might look like ski goggles
Information supposedly leaking from Apple indicates the Apple AR/VR headset will look a lot like this.
Photo: RendersByIan

Apple reportedly hired Meta’s AR communications chief recently, a move that fits with Cupertino’s long-rumored plan to launch an augmented reality/virtual reality headset.

Observers expect Apple to unveil its mixed-reality headset sometime in 2022. And, according to Mark Gurman’s Power On newsletter, Apple is forming a team to handle the hardware’s launch and marketing. Part of this appears to be the hiring of Andrea Schubert, chief of communications and public relations for AR at Meta, the company formerly known as Facebook.