Apple Watch shipments almost double Fitbit’s


Save big on the Apple Watch Series 3
Apple Watch dominates the global wearables market, solidly beating its arch-rival.
Photo: Ste Smith/Cult of Mac

There’s no doubt who’s top dog in the global wearables market. Just over 4 million Apple Watches shipped during the first quarter of this year. That’s nearly double the number of Fitbits shipped.

The performance of Apple’s wearable was also up dramatically when compared to the same period of last year.

iPhone bucks global smartphone market downward trend


IDC global smartphone market
A sequential chart shows Apple was briefly at the top of the global smartphone market, but not in Q1.
Photo: Cult of Mac/IDC

The total number of smartphones shiped worldwide in the first quarter of the year declined, but Apple was immune, experiencing a small increase. Its share of the global market grew as a result.

Arch-rival Samsung was hit though, seeing a small decrease year over year despite the launch of its new flagship models.

iPhone X is the best selling smartphone in the world?


According to a market research company, 5.1 percent of all smartphones sold globally in February were the iPhone X.
Photo: Apple

There’s been a lot of pessimism about the iPhone X lately, but a market research firm says that this device was the top selling smartphone in the world by a wide margin in February.

The company also says Apple had all four of the best selling smartphones globally that month. 

iPhone shipments up significantly in China


Hong Kong police arrest smugglers with $1 million of iPhones and other devices
Hong Kong police arrest smugglers with $1 million of iPhones and other devices
Photo: Ed Hardy/Cult of Mac

Shipments of iPhone in China increased 32 percent in the first quarter of this year. This was during a period when the overall Chinese handset market declined. 

Many Chinese see Apple devices as status symbols and pick them over local brands that cost significantly less.

How is the iPhone X selling?


iPhone boot up
The iPhone X isn't a dud, but it also it's Apple's top seller.
Photo: Ste Smith/Cult of Mac

The iPhone 8 is Apple’s best-selling model, and the larger 8 Plus is in second place. The controversial iPhone X is currently Apple’s third best-selling model, according to a market analysis firm.

Apple’s older models make up 40 percent of the company sales, a higher percentage than last year.

iPhone X users love the ‘notch’


iphone x
A survey shows 97 percent of iPhone X owners are satisfied with this device, including its screen cutout.
Photo: Ste Smith/Cult of Mac

More than 90 percent of iPhone X users like the design without a Home button, according to a scientific survey. That’s good news for Apple, as most of the 2018 models are expected to use a similar form factor.

That’s not to say there’s no room for improvement. The survey also pointed several aspects of the iPhone X that responders didn’t like as much.

Developers enjoy a huge boost from iOS 11’s App Store redesign


iPhone App Store
The iPhone App Store is a sort of magazine about iOS software.
Photo: Ed Hardy/Cult of Mac

The iOS App Store got a new look last fall, and the change has greatly benefited developers of third-party applications, as Apple intended. A new study found that getting named Game of the Day results in an 800 percent increase in downloads.

Inclusion in the other segments of the App Store Today screen brought improved performance as well.

iPhone shoppers prefer bargains to newest models


iOS 11 Beta 4
Apple shipped millions of iPhone 7 units last quarter, maybe more than the iPhone X.
Photo: Ste Smith/Cult of Mac

Buyers just aren’t going for the latest iPhone models. An industry analyst says nearly half the handsets Apple shipped last quarter were older devices, not the company’s latest. 

Even worse, the Apple reportedly sold about 45 million devices, down about 13 percent from the same quarter a year ago. 

Apple’s Fourth Quarter Financials At A Glance [Charts]



As you may have seen in our previous post on Apple’s fourth quarter (Q4) financial report, the Cupertino company has beat out Wall Street expectations this quarter, showing off a revenue of $37.5 billion with a hefty 7.5 billion profit to go along with it.

To help you make sense of Apple’s business this quarter, as well as some general trends of the last five years, we’ve taken it upon ourselves to put together some charts in an easy-to-read format to show you how the numbers break down, from revenue and profit margins to how many devices Apple is selling, to how much money it’s making from those sales.

Let’s take a look at some of the numbers in visual form, and see what we can take from it.