As the entertainment industry grinds to a halt during COVID-19 lockdown, Apple’s getting a whole lot of free publicity for the power of its iPhone camera. More and more productions are filming on the iPhone, with the latest being American Idol.
And Apple took a moment Monday to humblebrag about it.
American television has been infested with ridiculous singing shows – American Idol, The Voice, X Factor, Sing Off, and now Duets. It’s become too much. Why won’t everyone just enjoy watching Walter White run his meth empire instead? I dunno, but the newest singing show, Duets, is looking to set themselves apart from other shows by ripping off Apple’s classic ‘1984’ commercial in order to get people to plop down and listen to Kelly Clarkson screech for two hours. Sounds like a great marketing plan.
Oh, and they got Jennifer Nettles to join the show too. I guess Toni Basil wasn’t available.
Even though it was announced a month ago that “American Idol” had made the iPhone its official phone, and we all know that “Idol” is the most crassly commercial TV show in the history of the galaxy, I don’t think anyone was prepared for the abomination that aired midway through last night’s episode.
After “returning” from an ad break, host Ryan Seacrest reached into the audience to pull an iPhone from the hands of a female “audience member.” He then used the iPhone to visit the “Idol” website, text in a vote for a contestant, and show how easy it is to use the WiFi iTunes Store to download content “directly to your device.” I threw up in my mouth during the segment – A LOT.
I don’t know, can association with Ryan Seacrest make the iPhone less appealing? It’ll take a little while for the taint to wash away, so far as I’m concerned. I’ll post the clip if and when it turns up…