| Cult of Mac

Apple TV+ share of streaming market just keeps growing

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Apple TV+ has a growing chunk of the U.S. streaming market. Netflix does not.
Photo: Apple

Apple TV+ garners 5% of the U.S. streaming video market, according to a company that follows the industry. While that makes Apple TV+ a small player, the service started 2021 with just a 3% share, so the year saw significant growth.

Its two largest rivals, Netflix and Amazon Prime Video, saw drops in their shares of the streaming market in 2021.

Amazon launches Prime Video app for Mac

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The new Amazon Prime Video app for Mac means you don't have to use a browser for viewing.
The new Amazon Prime Video app for Mac means you don't have to use a browser for viewing.
Photo: Amazon

Amazon introduced a native macOS app for its Amazon Prime Video service Monday, offering another option for Mac owners who previously relied on a browser to watch. They can get the app in the App Store.

The new Mac app provides access to all Amazon Prime streaming content. Prime Video subscribers can use the app to stream content or download content on Macs for offline viewing.

Apple TV 3 loses YouTube support, but there is a workaround

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Apple TV Siri Remote
Sad times for third-gen. Apple TV owners.
Photo: Ste Smith/Cult of Mac

YouTube is now officially dead on the third-generation Apple TV. Users who attempt to watch the app will be greeted by an error message that confirms Apple’s aging hardware is no longer supported.

That’s hardly surprising given that the third-generation Apple TV is close to a decade old now. But there is a workaround (sort of) for those who still want to watch their favorite YouTube channels on the big screen.

Eddy Cue emails confirm Apple’s deal to cut Amazon’s App Store fees

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Eddy Cue
Eddy Cue met with Jeff Bezos to talk about the deal.
Photo: CNBC

Apple agreed to halve its App Store fee for Amazon so the company would bring its Prime Video app to iOS and Apple TV, emails reveal (.pdf).

Apple exec Eddy Cue and Amazon boss Jeff Bezos personally negotiated the deal in 2016, it was revealed during Wednesday’s antitrust hearing looking into tech giants’ business practices. They agreed that Apple would get a 15% revenue cut from day one for customers who signed up through the app. Apple normally gets a 30% cut for the first year of an app’s subscription. It then claims a 15% commission for subsequent years.

Apple TV+ lags far behind Netflix, Amazon Prime Video when it comes to ‘bang for your buck’

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Apple TV+ isn't the place to go if you're all about quantity.
Photo: Apple

When it comes to how much content you get for your dollar, Amazon Prime Video is the best value VOD (video-on-demand) service and Apple TV+ is the worst, claims movie and TV search engine Reelgood.

At a time when new streaming services are launching all the time, the company ran the numbers to compare the likes of Netflix, HBO Max, Prime Video, Hulu, Disney+, and Apple TV+. Unsurprisingly, Apple TV+ doesn’t fare too well.

EU and India launches push Disney+ past 50 million subscribers

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Disney-Plus
Who wouldn't want Disney+ at this price?
Photo: Disney

Disney+ is catching up quickly to Netflix’s total number of paid subscribers thanks to the services’ recent launch in Europe and India.

The Walt Disney Company revealed today that it has almost hit its paid subscriber goal nearly four years early as it just passed the 50 million subscriber mark this week. The news comes just five months after Disney+ launched in the US.

SXSW Film Festival goes free on Amazon

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SXSW
SXSW 2020 isn't going down quietly.
Photo: Amazon

SXSW 2020, one of the biggest annual conferences covering the convergence of music and film, was canceled last month due to the COVID-19 pandemic last month, but it’s getting a brief second life online.

Amazon Prime Video is partnering with SXSW to offer on-demand streaming of the films that were set to debut at the festival in Austin, Texas. Anyone with an Amazon account will be able to watch the movies for free for 10 days as part of the SXSW 2020 Film Festival Collection.

Apple TV+ cuts streaming quality in Europe to lower stress on internet

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Apple TV app Samsung
Apple appears to have heeded the E.U. request to lower quality of its Apple TV+ service to reduce the strain on the internet.
Photo: Cult of Mac

Following a request to streaming services to switch from high definition to standard in an effort to reduce the strain on the internet, indications were Friday that Apple has followed suit of other major services and slowed down its Apple TV+ streaming service.

Cult of Mac has confirmed through two Apple TV users – one in Great Britain and one in southern France – that the quality of content on Apple TV+ has been lowered. Subscribers described the differences as primarily fast-moving content that is slower to refresh, heavily compressed and more pixelated.

YouTube, Amazon Prime Video follow Netflix in throttling video quality throughout Europe [Update]

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YouTube and Amazon Prime Video cut streaming bitrates in Europe.
YouTube and Amazon Prime Video cut streaming bitrates in Europe.
Image: Brad Gibson/Cult of Mac

YouTube and Amazon Prime Video confirmed Friday they will will start throttling video quality in Europe in an effort to reduce the strain on network infrastructure during the COVID-19 pandemic.

The temporary measure will see all YouTube videos displayed in standard definition by default, though, it is still be possible for viewers to select a higher resolution.