How Jimmy Iovine plans to save Apple Music’s ‘soul’

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Iovine
Apple Music boss Jimmy Iovine at WWDC 2015.
Photo: Apple

Apple Music has already racked up more than 30 million paid subscribers, but according to boss Jimmy Iovine, the company still has a long way to go before its satisfied with its streaming service.

The former Beats CEO turned Apple exec sat down for a new interview along with Beats 1 DJ Zane Lowe to talk about the future of the service. During the wide-ranging discussion, the Apple Music team revealed how it thinks music streaming has to change in order to dominate free rivals like YouTube.

Apple Music racks up more than 20 million subscribers

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Get ready rock.
Apple Music has hit a big milestone!
Photo: Jim Merithew/Cult of Mac

Apple Music has passed the 20 million subscriber mark, according to new figures released by Apple.

Last time the company released adoption figures, back in September, those numbers hovered around 17 million — meaning the number of paying Apple Music users jumped 15 percent in the past three months.