#ProTip: The best book on marketing for app developers

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AltConf profile
Matt Ronge and Giovanni Donelli, the indie devs behind Astropad, a hit app that turns an iPad into a graphics tablet.
Photo:

We’re down here at WWDC, fishing for ProTips. It’s rich hunting ground. WWDC is the world’s biggest gathering of Apple developers, the alpha geeks, experts par excellence. What’s a ProTip? A ProTip is a nugget of knowledge, a little bit of expertise from someone in the know — a pro.

Astro HQ is a two-person indie software company that launched its first app in February.

Run by two ex-Apple engineers — Matt Ronge and Giovanni Donelli — their app was successful. They’re now making their livelihoods from their software. They’re living the dream! Independent app developers!

They’re as rare as unicorns.

Only 0.01 percent of app developers are financially successful, according to a depressing survey by Gartner.

Ronge and Donelli did a lot of things right, including their own app marketing, which they say was key to their successful launch.

They did the app marketing themselves, with no prior experience, and a lot of what they learned was thanks to one book.

My awful life inspired Law & Order, Gamergate dev says

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Game developer Brianna Wu
Brianna Wu, a female game developer whose life was turned upside down by Gamergate.
Photo: Leander Kahney/Cult of Mac

SAN FRANCISCO — Game developer Brianna Wu’s life became the inspiration for an episode of the hit cop show, Law & Order: Special Victims Unit.

While she was kinda flattered, she wasn’t entirely pleased. To get Law & Order: SVU‘s attention, your life has to be messed up one way or the other.

“There’s no good way to be on Law and Order,” she joked.