Tim Cook’s home state might become the backdrop of one of Apple’s new TV shows for 2020. Or at least, it’s lending its name to it.

In its first comedy co-production with the BBC, Apple has tapped Imelda Staunton to star in a new eight-part series that will also feature Darren Boyd and Phil Davis called Alabama.

Apple CEO Tim Cook is the most powerful (openly) gay man in America, and also the first openly gay CEO of a Fortune 500 company. As such, he’s done a lot for gay rights during his interim at Apple, and now he’s doing even more, making a sizable personal donation to a gay rights campaign in his home state of Alabama, as well as Arkansas and Mississippi.

Tim Cook has spoken out about the need for his home state of Alabama to better address LGBT rights in a speech delivered today at the Alabama Academy of Honor induction, in front of Governor Robert Bentley.

Cook discussed his admiration for Dr. Martin Luther King, Jr. and noted how, “I could never understand why some within our state and nation resisted basic principles of human dignity that were so opposite to the values I had learned growing up in Robertsdale, Alabama in a family that was rich in love and respect.”

He went on to say that, “We were too slow on equality on African-Americans. We were too slow on interracial marriage. And we are still too slow on equality for the LBGT community.”

Alabama remains one of the 18 states without marriage equality.