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Apple stores will go green for Earth Day


Apple Store
Apple's shelling out billions to go green.
Photo: Apple

Apple’s retail employees will be seeing green this weekend as part of the iPhone-maker’s Earth Day celebration.

To raise awareness on the battle to fight climate change, Apple store employees have been given green shirts to wear in replacement of the tradition blue shirts starting on Thursday April 20.

Al Gore to talk climate change at SF Apple store


Al Gore at the 2009 National Clean Energy Summit.
Al Gore at the 2009 National Clean Energy Summit.
Photo: Center for American Progress/Flickr CC

Al Gore will speak about climate change this week during an appearance at Apple’s flagship store in San Francisco.

The ex-veep — now a filmmaker, writer and environmental activist — will be joined by Apple VP of Environment Lisa Jackson, who served as head of the Environmental Protection Agency during the first four years of the Obama administration. Anyone can attend the event, during which the pair will talk about Apple’s ongoing commitment to the environment.

Watch Tim Cook introduce Al Gore’s new movie to Silicon Valley


Tim Cook has pushed Apple to be one of the world's most environmentally friendly companies.
Photo: Jim Merithew/Cult of Mac

Apple CEO Tim Cook made a special appearance during one of the first screenings of former vice president Al Gore’s new movie this week.

To kick off the Silicon Valley screening of Gore’s film, “An Inconvenient Sequel: Truth to Power,” Cook gave a short speech before the silver screen lit up. Tim praised Gore for his work on the movie which is a direct sequel to the Academy Award-winning documentary “An Inconvenient Truth” which highlighted the signs and dangers of climate change.

Tim Cook & Walter Isaacson Feature In TIME Magazine’s List Of Most Influential People


Tim Cook is hoping to make a last-minute arrangement with Samsung before the jury steps in.
Cook's really cooking as Apple's new CEO.

Apple CEO Tim Cook and author Walter Isaacson, famous among Apple fans for his authorized Steve Jobs biography, have made TIME Magazine’s list of The World’s 100 Most Influential People. Cook’s complimentary “report card” was written by former Vice President of the United States and Apple board member Al Gore.

Tomorrow’s iPad 3 Event Might Be Crashed By iTV (But Not The One You Think)



Although bloggers and analysts refer to Apple’s rumored upcoming HDTV as the iTV just out of simplicity, there’s no actual indication that Apple would call it that. None. No one knows for sure if Apple’s even working on an HDTV, let alone what they’re going to call it.

The only evidence that Apple might call an HDTV the iTV is US Patent Patent No. 2011/0154394 A1, which has a solitary image indicating that Apple might, at least, be using the name iTV internally. But that’s not stopping the usual cadre of doofuses from trying to eke some payouts (or, at least, some free publicity) out of the whole thing. In this case, it’s American-based iTV Entertainment, who are threatening to crash tomorrow’s iPad 3 event to prevent Apple from releasing an HDTV with the same name.

Check Out Al Gore’s New iPad Book [Video]



Here’s a peek at Al Gore’s new book, “Our Choice: A Plan to Solve the Climate Crisis,” which has been turned into a very cool interactive iPad app.

The former vice president’s book features text, images, interactive infographics, documentary video and audio commentary.

It looks like a great, immersive experience (and probably pretty scary, given the subject matter) — the climate change equivalent of the beautiful The Elements app.

Check it out:

The app ($4.99 on the App Store) was designed by Push Pop Press, a San Francisco startup by a pair of ex-Apple engineers, including Mike Matas, who helped design Delicious Monster. Push Pop Press is working on a Mac desktop application to create similar eBooks, which will be “very affordable” when it eventually ships. Reporter Brian Chen has more detail at Wired.com: Gore, Ex-Apple Engineers Team Up to Blow Up the Book

Here’s another video showing Gore’s app/book in more detail:

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