The dangers of location-tracking. Photo: Ed Hardy/Cult of Mac
It it “frighteningly easy” to use Apple’s location-tracking AirTag to stalk somebody, a new report suggests.
While Apple says it’s been careful to incorporate anti-stalking measures to stop the AirTags from being used in this way, a Washington Post columnist says Apple’s countermeasures are not effective.
AirTags are causing concerns over their safety. Photo: Apple
More retailers in Australia are reportedly removing Apple’s location-tracking AirTags from their shelves. This relates to concerns that the trackers’ tiny button batteries could be swallowed by small children.
Earlier this week, office supplier retail giant Officeworks suspended sales of the AirTag. Now other Australian retailers — including JB Hi-Fi and Big W — have seemingly followed suit.
When Apple said its spring event would be "loaded," it wasn't kidding. Cover: Leander Kahney/Cult of Mac Magazine
iMac … iPad Pro … Apple TV 4K … AirTag …
So much new Apple hardware, so little time!
And that’s not to mention the purple iPhone or the upgrades and updates coming to Apple Podcasts, Apple Card and more. Jump right into all our coverage of this week’s big “Spring Loaded” Apple event in Cult of Mac Magazine. (And if you’re already caught up on that, you’ll find plenty of other Apple news, reviews and how-tos.)
Our iOS mag is free and makes reading easy and fun, but you also can find the headlines below.
Attaching an AirTag to a beloved pet makes at least as mucgh sense as putting an item tracker on your keys. Photo: Ed Hardy/Cult of Mac
Bad news AirTag shoppers: there’s no hole in Apple’s item-tracker. You have to buy an add-on to attach it to anything. Accessory makers have rushed to put out key rings and luggage tags. But no one makes the item I want: an AirTag pet collar.
AirTags could be a big hit for Apple. Photo: Apple
The first AirTags reviews and unboxing videos paint a pretty positive picture of Apple’s new tracking tags. After a short time using AirTags, reviewers praise the tiny trackers’ design as “classic Apple” and their precise finding capabilities as “utility-driven augmented reality.”
However, they also point out some limitations — including surprising scuffability!
The wait for iOS 14.5 is almost over — it’ll be out before the end of April. The same goes for iPadOS 14.5. Photo: Cult of Mac
Apple revealed on Tuesday that iOS 14.5 and the iPad equivalent will reach customers iPhones and tablets some time “next week.” These include a rush of new features, like unlocking an iPhone with an Apple Watch. And a controversial change that make it harder for apps to track users for ads.
To help make the launches possible, developers were given access to the release candidates for these upcoming operating system versions on Tuesday. They can both look for bugs and test their own applications with the new OS versions.
We finally got our first legit look at an AirTag, but that was just the beginning! Photo: Apple
Wow, that was the speediest, most jam-packed Apple event in recent memory.
It was so quick-moving, we all got whiplash. There was barely time to catch your breath between announcements: Here’s a new purple iPhone. Fuggedaboutit, here’s a new Apple TV, and new AirTags. Oh, and hers’s new iMacs — and iPads!!
In an hour, Tim Cook and Co. managed to introduce a raft of products with dozens of new features and technologies while dazzling us with some pretty jaw-dropping promo videos.
Once again, the prerecorded format worked well. The promo videos in Tuesday’s “Spring Loaded” event looked super. They hit us with a great mix of head-spinning effects and angles, humor and product placement.
Here are some thoughts and initial reactions to some of the major announcements:
Man, that was one powerful presentation. Image: Killian Bell/Cult of Mac
It’s 4/20 and Apple’s big iMac and iPad Pro launch event was a total trip. The new Mac desktop comes in a rainbow of colors, and the M1 processor in the latest tablet will blow you away. And there’s AirTag too, at long last.
Grab some snacks and get ready to find out what the new products mean for Apple users and for the company’s future.
Usually, Apple takes the entire Apple Online Store down ahead of its special events. Today that doesn’t appear to have happened. (Although this could change as the day progresses.)
Nonetheless, this highlights that Apple is expecting to make some changes to the products on offer — likely including a new iPad Pro, iMac, and possible other products like Apple’s location-tracking AirTags. There may also be more information about Apple’s rumored Podcasts+ service.